Local.
Spotlight On: Yelp’s Rosie Akenhead
Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as…
Google Tests Live Chat in Search Results
The search giant is experimenting with integrating Google Hangouts into its search results.
Mobile Responsive Sites Boost Search Rankings for SMBs
While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be…
Fledgling App Uses Twitter’s Keyword Search to Win an Audience
Acorns, a brand-new finance app, recently created a hyper-targeted Twitter campaign using keyword search to serve ads to a mobile-first audience.
Enhance Your Local SEO Strategy With Google+ Local
Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the…
Wearables to Heighten Demand for Local Search: Prepare Now!
The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search…
Google AdWords Reveals Mobile Call-Only Campaigns
Call-only campaigns are a new and easy way for advertisers to reach potential customers by prominently showing their phone number.
5 Mobile Tips to Keep You at the Top of the Rankings
Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again…
Social and SEO Work Better Together
While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand.
Spotlight On: Tribal Worldwide’s Director of SEO, Steve Liu
Steve Liu, director of SEO at Tribal Worldwide, speaks about the evolutionary changes he has seen in the industry, as well as…