Local.
Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]
New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking from their website to…
Top SEO Tips on Multilingual Keywords
With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you…
Apple, Foursquare Ditch Google Maps for OpenStreetMap
Is Google’s decision to charge sites or apps using Google Maps API for high volume usage beginning to backfire? Apple and Foursquare…
Google Street View has Patent, Urination Problems
Google Street View has often been the subject of controversy. The latest: Google and Apple are facing a patent lawsuit for Street…
How to Increase Your Local Business Facebook Reach in Minutes a Day
Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are…
Yelp Stock Jumps by 64 percent in IPO
Local search and user-generated review site Yelp has become the latest technology firm to surge onto the stock market. The company yesterday…
5 Reasons Why Small Business Owners Distrust SEO
While you’d expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful…
How Mobile, Social & Trust Are Shaping Local Search Usage [Study]
Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies,…
Google+ Local Marketing Pilot Programs for Large Brands Show Promise
Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should…
Twitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first…
Yelp Reviews Aid Local Search Optimization on Apple Siri Results
The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed…
4 Localization Tips for Savvy Global Businesses
International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the…
How Local Small Businesses are Evolving Their Online Marketing Strategies
Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally…
Are You Competing with Your Own Business Identity?
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These…
Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings?
Is a new local paid inclusion program that promises to "put your business above the competition" in local search rankings really in…
Yandex Extends Map Capabilities To 4 More Continents
Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of…
Google Maps Adds Emergency Alerts
If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking…
Tools to Monitor Online Reputation Across Different Languages
The Internet has provided unprecedented opportunities and opened new markets for businesses, but misinformation and rumors can spread quickly, making reputation management…
Newest International SEO Challenge: Hreflang & Canonical Tags
Google is telling us that we should use a regional subtag on each URL to help Google’s spider figure out what kind…
10 Reasons to Use Foursquare Explore for Personalized Local Searches
Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile…
Key SEO 2012 Trends in North Asia
SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that…
Most People Rely on Search Engines to Find Local Businesses [Study]
PEWInternet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their…
Google Brings Japan’s Tsunami Damage to Street View
Google has released a compilation of Street View images that cover 44,000 kilometers of the region devastated by Japan's March 11th tsunami…
Google+ Check-in Offers Coming Soon
Google is integrating additional mobile and Offers features with the Google+ social network. Upcoming features will allow check-in based offers, incentivizing Plus…
New Tagging Suggests Google Sees Translated Content As Duplicates
Google is now including the ability to differentiate between regions that basically speak the same language but have slight differences (e.g., Mexican…
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