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Local.

Local search, maps, and reviews. Helping businesses win the neighborhoods they serve. 1,106 articles
Latest in Local

Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]

New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking from their website to…

By Miranda Miller · 19 Apr 2012

Local

Top SEO Tips on Multilingual Keywords

With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you…

By Christian Arno · 16 Mar 2012

Local

Apple, Foursquare Ditch Google Maps for OpenStreetMap

Is Google’s decision to charge sites or apps using Google Maps API for high volume usage beginning to backfire? Apple and Foursquare…

By John Rampton · 10 Mar 2012

Local

Google Street View has Patent, Urination Problems

Google Street View has often been the subject of controversy. The latest: Google and Apple are facing a patent lawsuit for Street…

By Danny Goodwin · 05 Mar 2012

Local

How to Increase Your Local Business Facebook Reach in Minutes a Day

Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are…

By Miranda Miller · 05 Mar 2012

Local

Yelp Stock Jumps by 64 percent in IPO

Local search and user-generated review site Yelp has become the latest technology firm to surge onto the stock market. The company yesterday…

By Shaun Nichols · 03 Mar 2012

Local

5 Reasons Why Small Business Owners Distrust SEO

While you’d expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful…

By Adam Stetzer · 01 Mar 2012

Local

How Mobile, Social & Trust Are Shaping Local Search Usage [Study]

Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies,…

By Miranda Miller · 29 Feb 2012

Local

Google+ Local Marketing Pilot Programs for Large Brands Show Promise

Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should…

By Jon Schepke · 29 Feb 2012

Local

Twitter Tries to Hook Local SMBs on Self-Serve Advertising

Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first…

By ClickZ Team · 23 Feb 2012

Local

Yelp Reviews Aid Local Search Optimization on Apple Siri Results

The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed…

By Gregg Stewart · 20 Feb 2012

Local

4 Localization Tips for Savvy Global Businesses

International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the…

By Christian Arno · 17 Feb 2012

Local

How Local Small Businesses are Evolving Their Online Marketing Strategies

Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally…

By Tim Judd · 15 Feb 2012

Local

Are You Competing with Your Own Business Identity?

As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These…

By Jeff Beard · 02 Feb 2012

Local

Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings?

Is a new local paid inclusion program that promises to "put your business above the competition" in local search rankings really in…

By Miranda Miller · 31 Jan 2012

Local

Yandex Extends Map Capabilities To 4 More Continents

Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of…

By Thom Craver · 31 Jan 2012

Local

Google Maps Adds Emergency Alerts

If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking…

By John Rampton · 27 Jan 2012

Local

Tools to Monitor Online Reputation Across Different Languages

The Internet has provided unprecedented opportunities and opened new markets for businesses, but misinformation and rumors can spread quickly, making reputation management…

By Christian Arno · 20 Jan 2012

Local

Newest International SEO Challenge: Hreflang & Canonical Tags

Google is telling us that we should use a regional subtag on each URL to help Google’s spider figure out what kind…

By Michael Bonfils · 17 Jan 2012

Local

10 Reasons to Use Foursquare Explore for Personalized Local Searches

Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile…

By Angie Schottmuller · 17 Jan 2012

Local

Key SEO 2012 Trends in North Asia

SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that…

By ClickZ Team · 30 Dec 2011

Local

Most People Rely on Search Engines to Find Local Businesses [Study]

PEWInternet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their…

By John Rampton · 19 Dec 2011

Local

Google Brings Japan’s Tsunami Damage to Street View

Google has released a compilation of Street View images that cover 44,000 kilometers of the region devastated by Japan's March 11th tsunami…

By Rob D Young · 17 Dec 2011

Local

Google+ Check-in Offers Coming Soon

Google is integrating additional mobile and Offers features with the Google+ social network. Upcoming features will allow check-in based offers, incentivizing Plus…

By Rob D Young · 14 Dec 2011

Local

New Tagging Suggests Google Sees Translated Content As Duplicates

Google is now including the ability to differentiate between regions that basically speak the same language but have slight differences (e.g., Mexican…

By Frank Watson · 07 Dec 2011

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