Local.
Local SEO Citations – The New Link Building
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will…
A Simple Guide to Using rel=”alternate” hreflang=”x”
This specification element helps Google index and serve the localized version of your content to users who require an alternate language version.…
Citation Neighborhoods: How to Gain a Local Search Monopoly
An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local…
Google AdWords Geo-Targeting Settings: How to Stop Losing Money
The default Google AdWords setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting…
Visiting Australia? Apple Maps May Kill You, Police Warn
Travelers visiting parts of Australia are being urged not to rely on Apple Maps to guide them. The warning comes from the…
ROPE: 4 Essentials for Global Integrated Digital Marketing
Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas…
How to Use Google+ Local to Get New Customers
Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one…
47% of National Brands to Invest More in Local in 2013 [Study]
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a…
Mobile Ad Revenue Outlook: Local Search Leads the Way
Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage…
Converged Media: Maximizing Consumer Engagement in a Digital World
Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this…
Going Global: Localize Your Message for Holiday Retail Traffic
The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies…
Why Geo-Rankings are an SEO KPI Game Changer #SESCHI
Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience…
Structured Data First Steps: Adding Schema Location Markup to Your Website
Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to…
Google Rolls Out Massive Street View Update
Google started rolling out its biggest update to Street View ever, updating 250,000 miles of roads. It's even available on iOs 6.…
Making Big Data Smart: A 360-Degree Online View of a Business
The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the…
10 Crowdfunding Tips for Your New Product, Cause, or Creative Project
Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding…
Google Ocean View: Maps Now Take You Underwater
The "ocean collection" will let users dive down into six of the world's most incredible underwater spots, including coral reefs (and their…
Are Google Maps Staffers Being Tempted by Apple?
Apple is reportedly seeking employees that have experience working on Google Maps, after it became apparent last week that its own Maps…
Link Marketing Offline
Link marketing isn't all that different from regular marketing. While the idea of using offline marketing strategies for link development might seem…
Google Maps Business Photos Panoramic Interiors Easier to Access
Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an…
The Ultimate Guide to Group Buying Sites
Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to…
Local Search Insights: What Are Consumers in Your Local Area Searching For?
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and…
Taobao SEO: A Guide to One of the World’s Largest Consumer Marketplaces
Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors…
International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks
Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations…
Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher
In the wake of news of Google’s acquisition of travel guides brand Frommer’s, consumer groups and FairSearch.org call on the FTC to…
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