Industry.
Evolution in Digital Marketing Skill Sets
Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software to manage the volume of…
SEO in a World With a Code of Ethics and Without Search Engine Figureheads
In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change…
Election Day 2014: Google Doodle Finds Your Voting Location
In order to help searchers find their proper voting location, Google Doodle has made it as easy as apple pie.
Microsoft Global Ad Sales Team Layoffs Beg the Question: Is Microsoft Done With Advertising?
Microsoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely.
Matt Cutts Extends Leave From Google Into 2015
Following the news that Bing's Duane Forrester had been let go, Matt Cutts is extending his leave from Google into the new…
4 Pitfalls to Avoid Heading Into the Holidays
Here are four pitfalls that seem to occur every year, along with some thoughts on how to best avoid them or deal…
Spooky Google Doodles for Halloween 2014
Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.
Can Groupon Break Into the Search Market?
Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging…
Bing Allows Consumers to Use Emojis as Search Term
To allow users to search the same way they communicate, Bing upgraded its search engine to recognize emojis.
Yahoo Bing Network Audience Stats That Might Surprise You
The latest numbers from comScore on the Bing audience are available – and the stats just might surprise you.