Industry.
YP Launches Lookalike Tool for Audience Retargeting
Today, YP rolled out its Audience Extension tool, which helps brands to both target campaigns across users' Web searches and find new…
Google Profits Rise Driven By Increasing Ad Revenues
Google reported a 4 percent increase in profits for Q1, driven by a steady growth in ad revenues. The company was hurt…
Bing Follows Google’s Lead and Launches Shopping Campaigns
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking…
IAB: Search Led Ad Spend in 2014
Search led ad format spend, while mobile continued its steady growth.
Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?
The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple…
Google, Yahoo Follow IAB’s Advice to Improve HTTPS Encryption
Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption…
What First-Party Data Use in Search Might Mean for You
For the first time Google may allow advertisers to use first-party data to inform search targeting. Here are three ways this change…
Yahoo and Microsoft Amend Search Agreement
After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad…
Yelp Adds Restaurant Reservations as New Search Option
Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and…
Bing Hits 20 Percent U.S. Search Share in March comScore Rankings
Google remains the runaway leader in comScore's monthly search rankings, but Microsoft continues to gain momentum.