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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

SearchDay | Is One-Stop Media Buying a Failed Model?

Today's search engine marketing news and opinion: Is One-Stop Media Buying a Failed Model?; Writing Sales Copy For Conversions; Are Social Media…

By Kevin Newcomb · 21 Jan 2009

Industry

Is One-Stop Media Buying a Failed Model?

Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible…

By Kevin Ryan · 21 Jan 2009

Industry

Live Search Offers Tips for Optimizing Large Sites

If you have or work for a large site, search engine optimization can be quite the undertaking. Jeremiah Andrick over at the…

By Nathania Johnson · 21 Jan 2009

Industry

New York City and Google Team Up for New Information Center

New York City Mayor Michael Bloomberg guest blogged on the Official Google Blog today to announce a new website and Information Center.…

By Nathania Johnson · 21 Jan 2009

Industry

As Goes Google So Goes The Economy?

Forbes just published a piece about “Google as Economic Barometer”. It has some merit and a lot of details. Basically stating “Investors…

By Frank Watson · 21 Jan 2009

Industry

Even Google Can’t Save Print Media

Google announced it is discontinuing its print advertising program February 28 and stop running ads March 31. Seems even Google cannot help…

By Frank Watson · 21 Jan 2009

Industry

SEO is Alive and Well and Looking for a Fight at SES London

Yesterday, Mike Grehan wrote a guest comment for Netimperative entitled, “Who says community isn’t search?” According to Mike, “SEO’s glory days are…

By Greg Jarboe · 21 Jan 2009

Industry

SEW Experts: Writing Sales Copy For Conversions, Part 2

Once visitors end up on your landing page, you’re no longer competing for their attention with other Web sites, so change the…

By Kevin Newcomb · 21 Jan 2009

Industry

SEW Experts: Is One-Stop Media Buying a Failed Model?

Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? In today’s Searching…

By Kevin Newcomb · 21 Jan 2009

Industry

SearchDay | The Better You Rank…the Better You Rank!

Today's search engine marketing news and opinion: Testing Your Online Business Plan; Web Analytics 101; Are Rankings Still Relevant?; and more.

By Kevin Newcomb · 20 Jan 2009