Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? In today’s Searching for Meaning column, “Is One-Stop Media Buying a Failed Model?,” Kevin Ryan asks if it’s possible that some things just don’t fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago.
SEW Experts: Is One-Stop Media Buying a Failed Model?
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreAmazon SEO: The complete guide for new and experienced sellers
Choose relevant keywords, make product listings easier to evaluate and work out why shoppers aren't finding or buying your products.
Google wants travelers to book hotels without leaving Search
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.