Once visitors end up on your landing page, you’re no longer competing for their attention with other Web sites, so change the focus to the task they’re trying to accomplish. In today’s By the Numbers column, “Writing Sales Copy For Conversions, Part 2,” Tim Ash explains that you’re missing an enormous opportunity by not creating a hype-free zone on your landing page.
SEW Experts: Writing Sales Copy For Conversions, Part 2
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