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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Google AdWords Offers Keyword Translation, But Should You Use It?

Google AdWords has added support for Google Translator Toolkit. This means you can now translate your keywords and have ads appear to…

By Nathania Johnson · 28 Oct 2009

Industry

Timing is Everything in Global Search Marketing

Understanding international variations in seasons, fiscal years, and popular vacation times is critical for connecting with prospects when they're ready to buy.

By Bill Hunt · 28 Oct 2009

Industry

Google: We’re Launching Similar Image Search, Too

Just hours after GazoPa announced its similar image public beta test to the public, Google announced that it was releasing its similar…

By Nathania Johnson · 28 Oct 2009

Industry

Google Custom Search Celebrates Birthday with Updates Galore

Google is celebrating the third birthday of Custom Search with many updates. Here they are: Custom Search Themes – Now you can…

By Nathania Johnson · 27 Oct 2009

Industry

Google Analytics Offers Proof of Individual Qualification

If you’ve passed the Google Analytics Individual Qualification test and need to prove it to your clients or your company, Google is…

By Nathania Johnson · 27 Oct 2009

Industry

Google Voice Now Available with Current Mobile Phone Number

When signing up for Google Voice, you previously had to get a new phone number in order to get an account. Now,…

By Nathania Johnson · 27 Oct 2009

Industry

IAC Sees Profit Despite Declining Revenues for Third Quarter 2009

Ask.com and Citysearch parent company IAC released its third quarter earnings for 2009. Overall revenues came in at $336.6 million down 9%…

By Nathania Johnson · 27 Oct 2009

Industry

Google Officially Launches Social Search Experiment in Labs

Last week at the Web 2.0 Summit, Google VP Marissa Mayer announced a new experiment in Labs: Social Search. Now, that experiment…

By Nathania Johnson · 27 Oct 2009

Industry

Hand Edits or ‘Vince’ at Work in Google Search Results?

It's Google's job to rank the most qualified search results for their searchers. But is Google purposefully helping big brands rank higher?

By Mark Jackson · 27 Oct 2009

Industry

Alternatives to Google AdWords — Worth Your Time?

Advertising on a site that serves your niche may cost less than Google. Consider these options.

By Carrie Hill · 27 Oct 2009