Industry.
SEW Experts: Bid Management Lookback Options
One of the key factors when using bid management tools is how far back in time you need to look at the data to get meaningful results for…
Search Headlines & Links: November 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Live Search Shopping Feature Commentary
Recently I covered the new shopping search when I did an interview with Garry Wiseman of Microsoft, but yesterday the Live Search…
Keywords First – New Web Site Second
Keyword research: Everything you wanted to know but were afraid to ask.
SEW Experts: How To Choose an SEO Agency and Why
When pricing SEO services, many companies have a hard time getting a handle on what they should pay. In today’s au Natural…
SEW Experts: Keywords First – New Web Site Second
Where do you start once you have an idea for a new online venture? If your goal is to build it and…
Highlights from the SEW Blog: November 5-9, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Search Headlines & Links: November 12, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Wants To Be An American Idol
Talks between Google and Simon Fuller – TV and music impressario – to develop a global online video presence, according to reports…
AOL Acquires Q&A Platform Yedda
Last week, AOL announced the acquisition of contextual ad network Quigo to Platform A, its growing group of ad companies. Today, AOL…
Interview with Microsoft’s Ramez Naam
I had the chance recently to interview Ramez Naam of Microsoft. It was an interesting discussion focused on some of the key…
Going to SES Chicago for the first time
Last Wednesday evening, I spoke at the SEMNE networking event about “Getting found in all the right places.” SEMNE stands for “Search…
SEW Experts: The Future of Search: Strategy, Execution, Evolution
These days, search marketers seem to be filled with high anxiety, fear, uncertainty, and doubt. In today’s Search Ads column, “The Future…
SEW Experts: Content Advertising Explained – Part 2
Content ads are not search ads, and need to be thought of differently. In today’s Content Advertising column, “Content Advertising Explained –…
Search Headlines & Links: November 9, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Search Engine Forums Spotlight: November 9, 2007
Found in the search marketing forums: Aggressive Negative Keywords; Designing for the Human Experience; SEO Footprints; and more.
SEO Engineers Keep Agency on Track
SEO Engineer wanted. Educator, strategist, translator. No one trick ponies need apply.
SEW Experts: SEO Engineers Keep Agency on Track
There’s a dirty little secret about SEO. Most people have absolutely no idea what we do. In today’s Outsourced column, “SEO Engineers…
SEW Experts: Local Search for National Brands
National brands that empower their local sales channel can generate more sales, leads, and conversions. In today’s Vertical Challenge column, “Local Search…
Corporate America Can Learn a Lot from Bloggers
Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.
Search Headlines & Links: November 8, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Refines Site Targeting, Adds Bid Options
Google has changed the way it allows advertisers to target ads by site in its content network, and added a cost-per-click (CPC)…
SEW Experts: Link Building and Brainstorming Content
Nothing’s worse on the Web than upsetting users. Building links using great content can save even the most disastrous site. In today’s…
Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners
How can an organization integrate search with their other best of breed experts for optimal results?
Search Headlines & Links: November 7, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
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