Industry.
SEW Experts: Search Marketing Trends That Matter
Search optimization and advertising is gaining its rightful place among marketers’ tools. In today’s Search Ads column, “Microsoft-Yahoo: Search Marketing Trends That Matter,” Matt Spiegel shares eight trends…
Microsoft-Yahoo A-Bombed by Google
Google blasted the Microsoft bid for Yahoo on the official Google Blog this afternoon. SVP Corporate Development and Chief Legal Officer David…
Google Weighs In On Microhoo: It May Be Evil
David Drummond, Google SVP corporate development and chief legal officer, issued the company’s official response to Microsoft’s proposed acquisition of Yahoo this…
Microsoft-Yahoo: All About Search, Not E-mail Assets
Tim O’Reilly views Microsoft-Yahoo as a Web 2.0 play with the combined company dominating free (Web 1.0) online e-mail services. In a…
Search Headlines & Links: February 1, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Yahoo Board, Sans Semel, to Consider Microsoft Bid
Yahoo’s board of directors has issued a statement saying it will evaluate Microsoft’s unsolicited bid to acquire Yahoo for $44.6 billion. Not…
MSN and Yahoo Merged: How Would It All Mash Up?
Hold on tight SEM artists. Search marketing is mainstream bacon & eggs in America this morning. Even the “tease” story on the…
Paid Search Advertising Drives Microsoft Bid for Yahoo
The Microsoft conference call yielded little new information about the details of the Yahoo bid. Steve Ballmer stressed that scale and efficiency…
Microsoft Wants to Buy Yahoo: Convergence, Continued
There have been rumors of late about some sort of Microsoft/Yahoo hookup — and here it is. Microsoft just tendered a $31/share…
Why All Links Are Paid Links in the Travel Trade
What's the best-kept secret in the travel industry? How links are bought, sold, swapped, and paid for in the travel industry.
Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites
URL rewriting is no fun. To maximize SEO results, here are three reasons why you need to do it anyway.
Optimizing the Planet: SEO on a Global Scale
Global search demands multilingual search strategies. How to succeed in global SEO and localize strategy anywhere in the world.
SEW Experts: Why All Links Are Paid Links in the Travel Trade
Google, Yahoo, and MSN aren’t going to quickly discount some long-standing links, reciprocal or not. In today’s Vertical Challenge column, “Why All…
SEW Experts: Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites
There’s as much confusion and controversy surrounding URL rewriting as Darwin’s theory of evolution. In today’s SEM Crossfire column, “Rewriting URLs: SEO…
SEW Experts: Optimizing the Planet: SEO on a Global Scale
When building an SEO team to provide global services, it’s necessary to recruit skilled, multilingual SEO experts — no easy task. In…
U.S. Internet Properties in 2007
Politics emerged as one of the top gaining categories in 2007 as political campaigns heated up.
Search Marketers’ Wish Lists, Part 2
We've collected more "wish lists" of several search engine marketers, sharing what they want most from search engines in the coming year.
Search Headlines & Links: January 31, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google in Wall St. Matrix: Faces Red or Blue Pill Dilemma
The message from Wall St. to Google rang as clear as the opening bell today. Unfortunately for Google, it was finally “For…
Search Comes Full Circle?
Reading the search headlines these days, it may seem like we’ve gone a long way to get right back where we started:…
Search Engine Strategies London Calling
If you register for Search Engine Strategies London by Friday, February 1, 2008, you can save £100 with the early bird special.…
Google’s Marissa Mayer Looks Beyond Universal Search to Social Search
In an interview with VentureBeat, Google VP Marissa Mayer says that social search is one avenue Google is pursuing to improve relevance…
Search Marketers Share Their 2008 Wish Lists
So far, we’ve shared some New Years resolutions, and predictions from several search marketers and social media marketers. I asked many of…
How To Educate Search Staff from Scratch
Educating search marketing staff challenges agency owners and marketers. For your staff's SEM.edu, what are the three key steps in developing in-house…
SEW Experts: Recession-Proof Your Business by Building Links
Can you feel the nervousness in the business community? Even search — the golden child of marketing — has been getting pushed…
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