Industry.
Average Search CPC Data by Category for December 2007, January 2008
Cost-per-click data by vertical category in search in the US.
Highlights from the SEW Blog: February 4-8, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Search Headlines & Links: February 11, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Israeli Town Suing Google
Seems Google is being sued by a northern Israeli town because Google Maps claims it was built on an old Arab village,…
Kevin Heisler Speaking Tonight in NYC
If you need something to do after work in NYC tonight Kevin Heisler is speaking at the Aspen Forum in a presentation…
What’s it Really Like to Work at Google?
Many of us have have heard tales about Google’s storied culture, lifestyle, and talented employees. Yes, we’ve also heard about the food!…
Another AOL Exec Leaves
AOL says aloha to strategic ad exec Dave Morgan, founder of AOL-acquired Tacoda. From a leadership standpoint, huge loss. Morgan was EVP…
The adventure of going to SES London for the first time
I expect that about half of the attendees at the Search Engine Strategies 2008 Conference & Expo in London will be going…
Yahoo Formally Rejects Microsoft Bid
As expected, the Yahoo board of directors has rejected Microsoft’s unsolicited bid to acquire the company. In a statement, the board said…
SEW Experts: Google AdWords Targeting: Expect More, Pay Less
Google AdWords placement-targeted campaigns on the content network can be a useful tool, if you can find the sites that support it.…
AOL Yahoo Talk Merger – Microsoft Rebuked
Yahoo merges with AOL, saves Time Warner and re-Bewkes Microsoft. That’s a best case scenario for Yahoo from investment bank advisers at…
Yahoo Board Escapes MS Bear Hug: Yahoo Jitsu!
The Yahoo board of directors will formally reject Microsoft’s $31 bid, according to a report today in the WSJ. The Microsoft letter…
What Would a Yahoo-Microsoft Merger Look Like? Part 3
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
What Would a Yahoo-Microsoft Merger Look Like? Part 2
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
Search Headlines & Links: February 8, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Decision Time for Yahoo?
According to Michael Arrington at TechCrunch, today’s the day Yahoo’s board will make a decision on how to proceed with Microsoft’s takeover…
Tracking and Analytics 101
In search marketing, everything's measurable. Start with Web site analytics 101
How To Market Your Search Engine Agency – Part 1
Nine surefire strategies to build your search marketing agency. This week: the four building blocks of success.
SEW Experts: How To Market Your Search Engine Agency
You’d think that being in the marketing business would mean you were an expert at marketing your own business. In reality, it…
SEW Experts: Tracking and Analytics 101
The lack of uniform analytics definitions creates problems for marketers. In today’s SEM Crossfire column, “Tracking and Analytics 101,” Frank Watson offers…
SEW Experts: The 411 on Local Search Data for Business
When incorrect listing information for your company finds its way into the local listing database of some data provider, it can start…
What Would a Yahoo-Microsoft Merger Look Like? Part 1
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
SEOs of the World, Unite!
January was a bad month for SEO reputation. Will February be SEO Groundhog Day? Just when we thought it couldn’t get any…
Search Headlines & Links: February 7, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Courts Need Consensus on Trademark Law and Search
Adding more confusion to the case law surrounding trademark issues and search advertising, a Sixth Circuit federal court in Kentucky found that…
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