Here’s a roundup of today’s other search news and headlines from around the web, sorted by category.
Search Industry News
- Analysts Drill Google Executives On Big Increase In Expenses – paidContent
- Scam’s back – Traffic
- Beefing up goo.gl with new features – Official Google Blog
- “Don’t forget Bob” and “Got the wrong Bob?” graduate from Labs – Gmail Blog
- Custom background image themes – Gmail Blog
- The truth about Google Apps and FISMA – Google Enterprise Blog
- New version of Google Apps Directory Sync – Google Enterprise Blog
Search Engine Optimization
- A Scalable Content Strategy in a Post-Panda World – Search News Central
- How to Make Your Website Look More Legitimate – Michael Gray
Search Advertising
- How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices – Search Engine Journal
Analytics & ROI
- Google Analytics is the Cat’s Pyjamas, Announces Multi-Channel Funnels – Distilled
- The New Google Analytics Help Center – Google Analytics Blog
- In-Page Analytics and Internet Explorer 7 – Google Analytics Blog
Social Media Marketing
- Under 1 Percent of Web Visits Comes from Social Media – Marketing Pilgrim
- Facebook Advertising 101 – Rimm-Kaufman Group
- Trouble @Twitter – Fortune
Link Building
Local Search
- Survey: Where do local business websites get their traffic & do consumers appreciate local search results? – BrightLocal.com
Mobile Search
- New Google News for Opera Mini – Google Mobile Blog
International Search
- Russian search engine Yandex launches early stage startup investment program – The Next Web
- Social Search: From Drawing People to a Brand to Bringing the Brand to Them – ClickZ.asia
- Baidu Entering Microblogging Market With Upcoming Launch Of Baidu Weibo – DigiCha
Video Marketing
SES Conference & Expo
- Facebook Marketing Strategies that will kill you at SES London 2011 – SESConferenceExpo YouTube Channel