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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,046 articles
Latest in Industry

The SEO Copywriter: Wordsmithing the Web

Combining both technological know-how and a strong command of the written word, agency SEO copywriters are the front-line troops of any SEO initiative.

By William Flaiz · 28 Mar 2008

Industry

SEW Experts: Social Media: One Size Does NOT Fit All

Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn’t given to preparing…

By Kevin Newcomb · 28 Mar 2008

Industry

SEW Experts: What Matters Most to Travel Search Marketers in 2008?

Now that we’re nearly through the first quarter, it’s time to check in on the accuracy of the many predictions for the…

By Kevin Newcomb · 28 Mar 2008

Industry

SEW Experts: The SEO Copywriter: Wordsmithing the Web

Combining both technological know-how and a strong command of the written word, agency SEO copywriters are the front-line troops of any SEO…

By Kevin Newcomb · 28 Mar 2008

Industry

SEO Barry Schwartz AKA RustyBrick Joins Search Engine Journal

While surfing the seamy underbelly of the Web we tracked down this scoop: former Search Engine Watch news editor Barry Schwartz AKA…

By Kevin Heisler · 27 Mar 2008

Industry

Search Headlines & Links: March 27, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 27 Mar 2008

Industry

Google Ad Clicks Up, Down and Flat in Feb., Depending on Who You Ask

According to today’s headlines, clicks on Google ads are dropping, flattening and experiencing a slowdown in growth – all at the same…

By Nathania Johnson · 27 Mar 2008

Industry

Read Any Good SEO Books Lately? Try These

The ever-evolving world of SEM is growing and expanding. It opens up new opportunities for authors to fill in the gaps with…

By Ron Jones · 27 Mar 2008

Industry

SEW Experts: Read Any Good SEO Books Lately?

Some people are looking for the right book to learn everything there is to know about SEM. Unfortunately, it doesn’t exist. Still,…

By Kevin Newcomb · 27 Mar 2008

Industry

Is Google Not So Portal-Like After All?

Last week, comScore data showed that Google was sending more traffic to its own properties than it had been, leading some to…

By Greg Jarboe · 26 Mar 2008

Industry

The Smartest Marketer at SES New York?

Here’s a tough question: Who’s the smartest marketer of the 8,000+ attendees at SES New York? My first nomination: Jennifer Laycock who…

By Kevin Heisler · 26 Mar 2008

Industry

Good to be Google, Apex Aviation and Pilot Eric Schmidt

It’s good to be Google, CEO/Pilot Eric Schmidt and Apex Aviation. Big-spending AdWords advertiser and vertical search engine Virgin Charter? Not so…

By Kevin Heisler · 26 Mar 2008

Industry

Search Within a Search: Where’s it Leading?

While publishers get up in arms over a new feature in Google's SERPs, they should be thinking a bit more about the…

By Kevin Ryan · 26 Mar 2008

Industry

Maybe Google’s Not Becoming a Portal?

Last week at SES NY, new comScore data on universal search showed that Google was sending more traffic to its own properties…

By Kevin Newcomb · 26 Mar 2008

Industry

Searchers Beginning to See Google Video Ads in Sponsored Listings

If you look carefully in your next Google search, you might just see a video ad included in the sponsored listings along…

By Nathania Johnson · 26 Mar 2008

Industry

New SEOmoz Report Features Data from 3,000+ SEOs

Search engine marketers are getting more sophisticated, still don’t trust search engines, and keep spending on PPC. Those are some of the…

By Nathania Johnson · 26 Mar 2008

Industry

Citigroup Upgrades Yahoo, Predicts Microsoft Bid Increases to $34 a Share

Citigroup analyst Mark Mahaney upgraded Yahoo from hold to buy, based on the belief that Microsoft will increase its bid to $34…

By Nathania Johnson · 26 Mar 2008

Industry

Free Google Live Chat – First Time in History

For the first time ever Google will host a worldwide live chat, where everyone will have a chance to hear and see…

By Kevin Heisler · 26 Mar 2008

Industry

SEW Experts: Search Within a Search: Where’s it Leading?

Some publishers are getting up in arms over a new feature from Google, which allows users to search a publisher’s site without…

By Kevin Newcomb · 26 Mar 2008

Industry

SEW Experts: Yahoo and the Future of Search

Because of spam, search engines had to stop trusting Webmasters to tell them about their site. Now, Yahoo is looking at new…

By Kevin Newcomb · 26 Mar 2008

Industry

Search Headlines & Links: March 25, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 25 Mar 2008

Industry

Yahoo Gets REAL About Job Searches

In an effort to improve access to job seekers and assist recruiters, Yahoo announced today the launch of “R.E.A.L., a patent pending…

By Frank Watson · 25 Mar 2008

Industry

Go to Search Marketing Salon SF Launch Party

If you’re anywhere near the Bay Area, Silicon Valley or Alcatraz, mark this event on your search marketing calendar: Search Marketing Salon.…

By Kevin Heisler · 25 Mar 2008

Industry

Microsoft Tries to Compete with OpenSocial

Microsoft, in an clear attempt to compete with Google’s OpenSocial, has announced a partnership to create data portability across 5 social networking…

By Nathania Johnson · 25 Mar 2008

Industry

Twitter Confessions: Tweetstyles of the Rich and Semi-Famous SEOs

Did you make this week's social media episode of "Twitstyles of the Twee and Semi-Famous?" Here's why not.

By Kevin Heisler · 25 Mar 2008

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