Industry.
How Will Local Search Affect Big Brands?
What does getting listed locally really mean for big brands? Depending on the industry you're in, it can be a huge part of the mix or an insignificant…
Search Headlines & Links: March 24, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Stupid SEO Spammers
One "SEO" firm is charging people who know nothing about search to do nothing about search for them. And they're advertising through…
Lifetips Escalator Pitch, SES NY 2008
Byron White, the president and founder of LifeTips, helped us launch a new feature at SES NY 2008: The Escalator Pitch. The…
Matt McGowan in Times Square, Day 1 SES NY 2008
John Connor Mulligan of SEO-PR interviewed Matt McGowan, the Global Vice President of Marketing at Incisive Media, on the first day of…
Google News Unveils Two Updates to Comments Feature
Google has just made SEO-PR (that’s Public Relations, not PageRank) harder and easier at the same time! Two updates have been made…
Yahoo Cloud Computing with 4th Largest Supercomputer in World
Yahoo announced an agreement today with Computational Research Laboratories (CRL) to support cloud computing research. At Search Engine Strategies (SES) New York…
Google’s Demo Targeting: No Panacea
Last week, Google announced its full demo targeting offering. They also provided a limited list of sites where you can buy ads…
SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding Strategy
Running banner ad campaigns on Google’s content networks requires different thinking than text ad campaigns — thinking that’s surprisingly counter-intuitive. There’s no…
LinkedIn’s New Company Profiles: Will They Rank in the SERPs?
LinkedIn has announced the creation of 160,000 company profiles as part of their career social networking site. But as recent Google rater…
Does A Close By Any Other Name Sell As Sweet?
Not all conversions are created equal. Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related measurements can…
Is Microsoft Offering a Rose to the Wrong Bachelorette?
While Yahoo plays games with Microsoft’s acquisition bid, some are beginning to ask, “Why isn’t Microsoft buying AOL?” One of the biggest…
Election Year Brings New Efforts to Regulate Search Engine Data Collection
New York State Assemblyman Richard Brodsky has introduced a bill aimed at regulating the way search engines collect private data of its…
Sales and Your Search Marketing Agency – Part 2
A typical search marketing sales plan differs from other kinds of sales plans. The way to approach customers, close the deal, and…
SEW Experts: Sales and Your Search Marketing Agency – Part 2
A typical search marketing sales plan differs from other kinds of sales plans. The way to approach customers, close the deal, and…
U.S. Core Search Rankings, February 2008
Google continues to lead in share of searches against other top engines.
Top ten stories from SES New York – Day 4
It’s Day 4 at SES New York 2008 and the folks from Pan Communications found more than 20 stories about the Search…
Totally Plugged In @ SES New York: 13 Undeniable Symptoms
4:00AM morning outside the New York Hilton: the city wakeup-crowd stirs pre-dawn Manhattan lights. From the 53rd St. lobby the regal doorman…
Yahoo on the Future of Search
Where’s search heading? Ask Yahoo’s chief scientist, Andrew Tomkins. He’ll be giving the morning keynote today at SES New York. While most…
Where’s Search Heading? Ask Yahoo’s Chief Scientist
For the past 10 years, most search engines have relied heavily on analyzing anchor text, links, and content to determine relevance. But…
Social Search: Welcome to the World of Socialommerce
Part social media, part e-commerce. Socialommerce encompasses the transactional and marketing pieces of social networks.
Google Increases Lead in Share of All American Searches
comScore qSearch data for February portrays Google as PacMan. Microsoft-Yahoo combined share of searches shows an Incredible Shrinking Search Engine. In February…
Top ten stories from SES New York – Day 3
It’s Day 3 at SES New York 2008 and today the folks from Pan Communications have found more than 80 stories that…
Jason Calacanis gives product demo of My Mahalo at SES New York
Jason Calacanis, the founder and CEO of Mahalo.com, unveiled My Mahalo at SES New York today. For more details on the announcement,…
SES NYC Day 2 Keynote – Nick Carr “The Big Switch”
SES New York is in full swing. The energy level of the show is very good – with a buzz reminiscent of…
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