Industry.
Google Promotes Online Safety With ‘Good to Know’ Campaign
Teaming with the Citizens Advice Bureau (CAB), Google will promote “safe computer usage” for users. The "Good to Know" campaign offers advice…
Google Launching an MP3 Store, Say Label Execs
Google's Cloud-based music service may soon give users both the option to buy music and have the highest quality version of their…
The NFL & Fantasy Football: A Match Made in Search Heaven
The relationship between the NFL and fantasy football is obvious, but search marketers must understand the subtle but important differences in search…
IRS Audits Google’s Off-Shore Tax Strategies
Google's profit reporting for and the distribution of "intangibles" to foreign divisions is under review by the IRS, which is reviewing for…
How B2B Search Engine Marketers Can Better Impact the B2B Buying Process
For B2B search marketers, the right details and explanation of features and value added resources should be identified. In turn, this creates…
Google Offers Tests More Targeted Daily Deals
Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories…
September 2011 Search Engine Market Share from comScore, Hitwise
Google’s U.S. search engine market share is back above 65 percent, while Yahoo declined after two months of growth, comScore reported. Meanwhile,…
Google Reports Q3 2011 Earnings, Record $9.72 Billion Revenue
Google, which for the first time topped $9 billion in revenue in Q2, once again set another company record as it delivered…
Google Sends Picasa Users to Google+ Photos
Google has changed its toolbar navigation to direct users to Google+ Photos rather than Picasa. Though picasa.google.com still works, this may indicate…
The 7 Principles of Bulk Outreach for Link Building
Your task: to build lists of relevant prospects and their contact info, then create an offer that will get these prospects to…