Industry.
AOL’s Platform-A Unveils Plans for Self-Service Ad Marketplace Exchange
AOL’s Platform-A is planning to launch a new self-service marketplace exchange for advertisers. Dubbed BidPlace, the platform will allow advertisers to dynamically bid and manage inventory for display…
SEW Experts: Worried About the Economy? Why Not Try SEO?
Many companies that have been focusing on search advertising are finding their budgets starting to be squeezed by the recent economic downturn.…
SearchDay | PPC Bidding Strategies: Prudence vs. Aggressiveness
Today's search engine marketing news and opinion: PPC Bidding Strategies: Prudence vs. Aggressiveness; To Fear or Not to Fear: That is the…
Moms See Search as Task-Oriented; Websites as Entertainment
Moms are now packing more activity into their day, according to a new data released by AOL’s Platform-A. A survey of 7,000…
Search Engine Strategies Builds Up Programming Team
We here at Incisive Media, home of Search Engine Watch and Search Engine Strategies (SES), are pleased to announce a few promotions…
To Fear or Not to Fear: That is the Question (About the Google-Yahoo Ad Deal)
As October approaches, and Google prepares to implement its advertising deal with Yahoo, more and more commentary is flowing about the pros…
Yahoo Redesigns SearchMonkey Template
Yahoo has redesigned the SearchMonkey template. The new design features deep links horizontally underneath the title. The reason for the change is…
SEW Experts: PPC Bidding Strategies: Prudence vs. Aggressiveness
When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many…
Has YouTube Passed Yahoo in expanded searches?
Back on July 20, 2008, I asked: ” Is YouTube about to pass Yahoo in expanded searches?” Well, I’ve just had a…
SearchDay | Could Social Media Be the Google Killer?
Today's search engine marketing news and opinion: Could Social Media Be the Google Killer?; Getting to Know Local SEO; Google Searches at…
Could Social Media Be the Google Killer?
Much discussion has been made of where the David to the Google Goliath will come from. The ongoing growth of social media…
adCenter Introduces Dynamic Text Insertion
Microsoft’s adCenter is introducing Dynamic Text Insertion into its offering. Similar to using {keyword} insertion, Dynamic Text Insertion works by using these…
SEW Experts: Getting to Know Local SEO
Local SEO is a must for businesses that sell products locally to a specified geographical area. In today’s vertical search column, “Getting…
SEW Experts: Could Social Media Be the Google Killer?
Much discussion has been made of where the David to the Google Goliath will come from. In today’s SEM Crossfire column, “Could…
SearchDay | Link Marketing: What Google Can Teach You
Today's search engine marketing news and opinion: Link Marketing: What Google Can Teach You; 5 Million Users Hate the New Facebook? No…
Google Makes AdWords Site Stats Logo Optional
Google has made it optional for AdWords users to place the “Google Site Stats” logo on their conversion pages. Originally, the logo…
Powerset’s First Integrations with Live Search
Microsoft acquired semantic search company Powerset earlier this year, and now the Live Search team is revealing the first integrations of Powerset…
Google To Acquire Content Distribution Platform With Purchase of Valve
Google could be acquiring Valve which also owns Steam – one of the best content distributions, according to the Inquirer. Valve is…
GPhone Coming Soon, Should IPhone Worry
The oft rumored G phone is becoming a reality and given the popularity of the Google brand I wonder if the Apple…
Google Now Allowing Anti-Abortion Ads After Settling With UK Religious Group
Google settled with a UK-based anti-abortion group who had sued them for not allowing them access to advertising for abortion keywords, the…
Yahoo Homepage Redesign Disses Microsoft
Michael Arrington over TechCrunch has screen shots of the new Yahoo redesign, including their third party mail access which offers AOL and…
SEW Experts: 5 Million Users Hate the New Facebook? No Problem
Facebookers are annoyed that their beloved social network implemented a new design. But will their annoyance outweigh the value they get from…
SEW Experts: Link Marketing: What Google Can Teach You
Google’s success story has many important lessons about link marketing. In today’s linkbuilding column, “Link Marketing: What Google Can Teach You,” Justilien…
SearchDay | Launch Google Freedom Now
Today's search engine marketing news and opinion: Launch Google Freedom Now; Landing Page Optimization -- Insource or Outsource?; Google Goes on the…
Google Goes on the Defensive About Yahoo Ad Deal Cost Projections
Google is none-too-thrilled about a SearchIgnite study suggesting that search advertising prices would increase by 22%. Now they’re fighting back by saying…
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