The leading search and social marketing event, SES Chicago, is over and marketers are heading home after learning the latest strategies and stats on topics such as SEO, PPC, social, mobile, and video. Here’s a roundup of SES Chicago 2011 coverage.
Day 1
- Guilty, Hopeful, Clueless Marketers and the Need for Change – #SESCHI 2011 Keynote – Search Engine Watch
- Are You A Guilty Marketer? Opening Keynote at #SESCHI by Mikel Chertudi of Adobe – TopRank Online Marketing Blog
- Seven marketing sins you can overcome: Insight from Adobe at SES Chicago – Brafton
- Convert the Masses! Measuring Social Media at #SESCHI – aimClear Blog
- Four measures of social marketing success from SES Chicago – Brafton
- Paid Search 101: Entering the N00bz-Safe Zone @ #SESCHI – aimClear Blog
- 7 Principles for User Generated Content: Michael DeHaven SES Chicago 2011 – TopRank Online Marketing Blog
- Betwittered & Bedazzled: Choice #SESCHI Day 1 Bytes – aimClear Blog
- SES Chicago: Using Customer Intent to Optimize Your PPC Campaigns #seschi #ppc #sem – adcenter Blog
- Day 1 Recap of SES Chicago – Keynote, Social Media, Latest on AdCenter and Testing – 7 Search Weblog
Day 2
- Deep Tips for Leveraging Social Signals to Sway Search – aimClear Blog
- Digital Display: A True Marketing Darling of #SESCHI – aimClear Blog
- Advanced eCommerce: Enhancing the Experience for User & Panda #SESChi – aimClear Blog
- Search, Social, & Content Work Together at SES Chicago 2011 – TopRank Online Marketing Blog
- SES Chicago: Taking Over a Paid Search Account Like a Pro #seschi #ppc #sem – adCenter Blog
- Evolving Search KPIs – SES Chicago – Distilled
- Hello Local, Meet Social – Learning the Basics at SES Chicago – Top Rank Online Marketing Blog
- Building Powerful Brands Without Big Brand Budgets, from #SESCHI – aimClear Blog
- SES Chicago 2011 1/2 Conference Recap – Vizion Interactive
- Day 2 Recap of SES Chicago Crossing the Digital Divide, Promoting on Social Media, The Dip, LoSoMo, and Building Brands – 7 Search Weblog
Day 3
- SES Chicago Day 3 Keynote Presentation: The Future of Online and Search Marketing #seschi #ppc #sem – adCenter Blog
- Mobile Mania! How to Optimize A Mobile Marketing Campaign #SESCHI Style – aimClear Blog
- Look Beyond the SERP! Social & Display PPC Deep-Dive @ #SESCHI – aimClear Blog
- 5 Essential Tips on Content Marketing & Optimization #SESCHI – TopRank Online Marketing Blog
- Final Day at SES: Keynote, Holy Crap, Mobile Frontier, Killer Targeting Tactics – 7 Search Weblog