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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,045 articles
Latest in Industry

Google Releases Audio Indexing into Google Labs

In July, Google launched an iGoogle gadget that enables video speech search for select election videos. The technology searches transcribed speech snippets from the videos. Now, Google has…

By Nathania Johnson · 17 Sep 2008

Industry

SEW Experts: Landing Page Optimization — Insource or Outsource? Part 2

Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. In…

By Kevin Newcomb · 16 Sep 2008

Industry

SearchDay | Making the Most of Search Engine Copywriting

Today's search engine marketing news and opinion: Making the Most of Search Engine Copywriting; Hosting Issues and SEO; Google Discusses Search Evaluation…

By Kevin Newcomb · 16 Sep 2008

Industry

Making the Most of Search Engine Copywriting

Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver…

By Carrie Hill · 16 Sep 2008

Industry

Google Discusses Search Evaluation Process

Google had been doing a series of posts about search quality. Today, the latest post in the series discusses how evaluation enters…

By Nathania Johnson · 16 Sep 2008

Industry

SEW Experts: Making the Most of Search Engine Copywriting

Whether it’s organic page titles and meta descriptions or PPC ads, it’s your job, as someone who’s seeking a conversion, to deliver…

By Kevin Newcomb · 15 Sep 2008

Industry

SEW Experts: Hosting Issues and SEO

When it comes to server issues, many of us would rather not get into the down-and-dirty details. In today’s organic search engine…

By Kevin Newcomb · 15 Sep 2008

Industry

SearchDay | Show Me the Money: Bidding for Profitability

Today's search engine marketing news and opinion: Show Me the Money: Bidding for Profitability; What Social Media and Electronics Can Teach the…

By Kevin Newcomb · 15 Sep 2008

Industry

Google Launching Quality Score Changes in Days

Google AdWords blog announced it will be launching the changes it told us about last month in the next few days. Still…

By Frank Watson · 15 Sep 2008

Industry

Concerns Over Google’s Monopolistic Actions Make Their Way to DOJ

Sourcetools.com, a former business directory, was making $115,000 a month in profit until the summer of 2006, when Google changed its algorithm…

By Nathania Johnson · 15 Sep 2008

Industry

AOL’s ADTECH to Provide Ad-Serving Capabilities for React2Media

AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. R2M is a full service online advertising network. ADTECH’s ads will…

By Nathania Johnson · 15 Sep 2008

Industry

SEW Experts: Show Me the Money: Bidding for Profitability

How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the…

By Kevin Newcomb · 14 Sep 2008

Industry

Advertising Placements by Industry and Top Sponsored Links, August 2008

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen…

By Sew Staff · 14 Sep 2008

Industry

SearchDay | Would You Endorse this Web Site?

Today's search engine marketing news and opinion: Would You Endorse this Web Site?; SEO Reporting: Going Beyond Rankings; Yahoo Planning Home Page…

By Kevin Newcomb · 12 Sep 2008

Industry

Average Search CPC Data by Category for Q2 2008

Cost-per-click data by vertical category in search in the U.S.

By Sew Staff · 12 Sep 2008

Industry

SEO Reporting: Going Beyond Rankings

Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through…

By Chris Boggs · 12 Sep 2008

Industry

Google Invests in Low-Cost Internet Connectivity for Developing Nations

Google has announced an investment in 03b Networks, whose goal it is to get internet connectivity to developing nations. Of course, the…

By Nathania Johnson · 12 Sep 2008

Industry

Yahoo is Planning Home Page Redesign

Yahoo is planning an overhaul of their homepage design, and will open up to third party developers. The design will incorporate widgets,…

By Nathania Johnson · 12 Sep 2008

Industry

Microsoft Increases Mainline Ads on Live Search from 3 to 4

AdCenter customers requested more clicks for their ads. Microsoft ran tests that found adding a fourth mainline ad (the ads that appear…

By Nathania Johnson · 12 Sep 2008

Industry

Live Search to Be Integrated with Blackberry Browser and Maps

Microsoft and Research in Motion, the company behind the Blackberry, have announced a partnership regarding the smartphones and Live Search. Microsoft’s search…

By Nathania Johnson · 12 Sep 2008

Industry

SEW Experts: Would You Endorse this Web Site?

Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the…

By Kevin Newcomb · 11 Sep 2008

Industry

SEW Experts: SEO Reporting: Going Beyond Rankings

Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through…

By Kevin Newcomb · 11 Sep 2008

Industry

SearchDay | Online Videos as Learning and Marketing Tools

Today's search engine marketing news and opinion: YouTube-ery: Online Videos as Learning and Marketing Tools; Change How You Think About Your Life…

By Kevin Newcomb · 11 Sep 2008

Industry

YouTube-ery: Online Videos as Learning and Marketing Tools

YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam…

By Ron Jones · 11 Sep 2008

Industry

18 U.S., 3 International Systems Added to Google Transit

Whether you live in or visit cities with transit systems, it’s always good to know when and where the buses and trains…

By Nathania Johnson · 11 Sep 2008

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