Industry.
Google Releases Audio Indexing into Google Labs
In July, Google launched an iGoogle gadget that enables video speech search for select election videos. The technology searches transcribed speech snippets from the videos. Now, Google has…
SEW Experts: Landing Page Optimization — Insource or Outsource? Part 2
Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. In…
SearchDay | Making the Most of Search Engine Copywriting
Today's search engine marketing news and opinion: Making the Most of Search Engine Copywriting; Hosting Issues and SEO; Google Discusses Search Evaluation…
Making the Most of Search Engine Copywriting
Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver…
Google Discusses Search Evaluation Process
Google had been doing a series of posts about search quality. Today, the latest post in the series discusses how evaluation enters…
SEW Experts: Making the Most of Search Engine Copywriting
Whether it’s organic page titles and meta descriptions or PPC ads, it’s your job, as someone who’s seeking a conversion, to deliver…
SEW Experts: Hosting Issues and SEO
When it comes to server issues, many of us would rather not get into the down-and-dirty details. In today’s organic search engine…
SearchDay | Show Me the Money: Bidding for Profitability
Today's search engine marketing news and opinion: Show Me the Money: Bidding for Profitability; What Social Media and Electronics Can Teach the…
Google Launching Quality Score Changes in Days
Google AdWords blog announced it will be launching the changes it told us about last month in the next few days. Still…
Concerns Over Google’s Monopolistic Actions Make Their Way to DOJ
Sourcetools.com, a former business directory, was making $115,000 a month in profit until the summer of 2006, when Google changed its algorithm…
AOL’s ADTECH to Provide Ad-Serving Capabilities for React2Media
AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. R2M is a full service online advertising network. ADTECH’s ads will…
SEW Experts: Show Me the Money: Bidding for Profitability
How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the…
Advertising Placements by Industry and Top Sponsored Links, August 2008
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen…
SearchDay | Would You Endorse this Web Site?
Today's search engine marketing news and opinion: Would You Endorse this Web Site?; SEO Reporting: Going Beyond Rankings; Yahoo Planning Home Page…
Average Search CPC Data by Category for Q2 2008
Cost-per-click data by vertical category in search in the U.S.
SEO Reporting: Going Beyond Rankings
Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through…
Google Invests in Low-Cost Internet Connectivity for Developing Nations
Google has announced an investment in 03b Networks, whose goal it is to get internet connectivity to developing nations. Of course, the…
Yahoo is Planning Home Page Redesign
Yahoo is planning an overhaul of their homepage design, and will open up to third party developers. The design will incorporate widgets,…
Microsoft Increases Mainline Ads on Live Search from 3 to 4
AdCenter customers requested more clicks for their ads. Microsoft ran tests that found adding a fourth mainline ad (the ads that appear…
Live Search to Be Integrated with Blackberry Browser and Maps
Microsoft and Research in Motion, the company behind the Blackberry, have announced a partnership regarding the smartphones and Live Search. Microsoft’s search…
SEW Experts: Would You Endorse this Web Site?
Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the…
SEW Experts: SEO Reporting: Going Beyond Rankings
Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through…
SearchDay | Online Videos as Learning and Marketing Tools
Today's search engine marketing news and opinion: YouTube-ery: Online Videos as Learning and Marketing Tools; Change How You Think About Your Life…
YouTube-ery: Online Videos as Learning and Marketing Tools
YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam…
18 U.S., 3 International Systems Added to Google Transit
Whether you live in or visit cities with transit systems, it’s always good to know when and where the buses and trains…
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