Industry.
Ask Jeeves & New TV Ads
As noted earlier, Ask Jeeves has embarked on a television campaign to promote its service. Must-See Jeeves from the Ask Jeeves Blog…
FindWhat’s Q4 Earnings Flat
Pam Parker’s Clickz article, FindWhat Blames Low Growth on Quality Control, takes a look at FindWhat’s recently announced Q4 2004 numbers and…
Who are those Guys?
Gary mentions three distinguished researchers in his post below. We’ve previously featured the work of two. Gary conducted a fascinating three part
The Networking Effects of the Web
Each year, prior to the World Wide Web Conference, I spend time compiling some of search-related papers and panel overviews that are…
The Art of Forecasting Paid Search Budgets
Budgeting a paid search campaign can be challenging. First, you need to decide which terms to bid on, and then how aggressively…
MSN Search’s Viral “MSN Found” Campaign
MSN Search has a new “viral” ad campaign called MSN Found that revolves around some fictional bloggers, as MSN Search Finds Viral…
AOL Unveils New Local Search Service
AOL has just released their new local search service, AOL Local Search. It’s available to both AOL subscribers and web users. This…
Forecasting Paid Search Traffic
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently…
Google Goes to the Movies
Google has just launched a search “shortcut” to help users access local movie showtimes (U.S. only), film info, and reviews. The service…
Calling for Conversions
Pay per click advertising campaigns are great, if you have a web site with a landing page, product offerings and other meaningful…