Industry.
Getting Your Money’s Worth: SEO and Your Digital Assets
Tips for optimizing digital assets, such as images, videos, white papers, sales materials, and press releases, to gain more search value.
Mastering Google Webmaster Central
From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine…
Bing Maps Adds 1 Million Sq KM of New Imagery in Feb 2010 Release
Improved imagery for Haiti and Vancouver included. This month Bing is adding a ton of imagery to its Maps. Much of the…
Google Loses 1% Share in Nielsen January 2010 Rankings
The loss comes at the advantage to several smaller players. Google and lost an entire point in the search rankings last month,…
Leftovers: 9 Google Updates Including, Yes, Already a Buzz Update
So many Google updates. So little time. It was another overachieving week for Google. In addition to launching their own quasi-social network…
PPC Consulting: Avoiding the Client Bad Beat Stories
A cautionary tale of how consultants should structure pay for paid advertising spends.
Facebook Login Fiasco Demonstrates Challenge in Competing with Google
You can’t make this stuff up. If you’re not already aware, this week ReadWriteWeb wrote up a post pondering about how Facebook…
New Bing Maps App Turns to Flickr for Streetside Photos
Bing is well on its way in providing street-level imagery on its maps product. Now, they’re incorporating Flickr photos through a new…
hakia Serves Up Comprehensive Universal Search in New Design
Semantic results are organized by category. Semantic search engine hakia has launched a new search experience today. The results now return different…
Google Acquires Aardvark
The move continues Google’s pursuit of social search. TechCrunch has reported that Google acquired Aardvark for $50 million. Since the post was…
Google to Build Experimental Broadband Network
Move is in line with lobbying for National Broadband Plan. Google has announced plans to build high-speed broadband networks in small trial…
Experian Hitwise: Bing and Ask searches increase in January 2010
According to Experian Hitwise data released today, searches on Bing increased 5 percent and search on Ask increased 4 percent in January…
Baidu Reports Solid Revenues, Profit in Q4 2009
Most revenues were related to online advertising. Chinese search company Baidu posted Q4 2009 earnings yesterday afternoon. Revenues came in at $184.7…
AdWords Updates Pharmacy Policy for U.S. and Canada
New restrictions go into place at the end of the month. Selling prescription drugs online is big business. And where there’s lots…
Search Olympics: Google and Bing Battle It Out Despite NBC Withholding Content
Only 2 out of 300 events will stream live on the Internet. It’s no secret that people are increasingly multi-tasking their entertainment,…
Microsoft’s Atlas to Be Preferred Ad-Server for IPG
Special Atlas pricing to be extended to IPG clients. Microsoft and Interpublic Group (IPG) have entered into a partnership designating Atlas as…
Why Brand Building Isn’t Enough
The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers…
Twelve bloggers blogging about SES London 2010
There are a lot more than “12 bloggers blogging” about SES London 2010. If you want to see a comprehensive list, go…
Justice Department Opposes Revised Google Books Settlement
Last week, the U.S. Department of Justice filed a brief expressing concerns over a revised Google book settlement. The current revision was…
AdWords Offers Free Online Training
Google AdWords has launched a new site where you can get training on their paid search platform. For FREE. There are “on…
Bing Launches Winter Olympics Search Features
Instant Answers and Visual Search galleries are given the winter games treatment. Microsoft is an official partner of NBC for the Olympics.…
China Shuts Down Hacker Training Site
Action contrasts rhetoric since Google ultimatum. When Google released an ultimatum for China to free up search results or they were out…
Report: GMail to Add Twitter-esque Feature
After failing to acquire Twitter, will Google now compete? You can already put current status in your GTalk display. Apparently, now, GMail…
Dockers free pants Super Bowl ad tops Hot Searches on Google Trends
If you look at Hot Searches in Google Trends for Feb. 7, 2010, “dockers free pants” ranks #1, “dockers.com/freepants” ranks #2, “dockers…
Universal Search Optimization 101
Specific tips for optimizing videos, images, local search, news, shopping, or other rich content.
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