Industry.
Search & Social Media in the Dutch Elections, Part 2: YouTube
Holland's political candidates have embraced YouTube this election, but are they using it well to have real discussions with voters, or are they treating it like old media?
Search & Social Media in the Dutch Elections, Part 1: Twitter
Do Dutch politicians understand Twitter, and are they using it to interact and connect with voters? Part one of a series observing…
Thinking Beyond a Monolingual Audience
If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your…
Who Does Your SEO Team Speak to?
Good SEO doesn't happen in a vacuum. Here's how to integrate SEO activities with display, affiliate, and social media campaigns.
Buzzing Blogger Community Blogging about SES Toronto 2010
What Google calls “the buzzing blogger community” has been blogging about SES Toronto 2010, which will be held June 9-11 at the…
The Future of Search: A One-Act Play in Three Acts (Act 3)
Why not use Twitter's swelling brain to predict what people might be searching for? Especially since access to the public stream is…
7 Things Agencies Hate About Facebook Social Ads
Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things…
Search Around the World: South Korea
South Koreans have a big appetite for search, social media, and user-generated content. To prosper in this tough market, you must learn…
Saying Goodbye to Search Engines
Is now the time for search engines to radically reinvent themselves? Consider these factors.
The Future of Search: A One-Act Play in Three Acts (Act Two)
Consumer/user privacy concerns are no joke, as Google and Facebook well know. Your "don't be evil" policies are only as good as…
Apple Buying Siri: Will Search Agents Replace Search Engines?
The growth of mobile devices is developing a new search method that could ultimately service a large number of queries normally answered…
The 10 Fundamental Laws of International Search Marketing
A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more.
Jobs of the Future: Interview with Liz Gray, Faculty Member at Fanshawe College in London, Ontario
Back in February, I interviewed Liz Gray at SES London 2010. She is a faculty member at Fanshawe College in London, Ontario,…
Curse You, New Logo!
Back on May 5, Google unveiled a ” spring clean” of its logo and a “metamorphosis” of the look and feel of…
The Future of Search: A One-Act Play in Three Acts
To maintain a large commercial base of users to sell down the river to your marketers, you still need to figure out…
Top 10 U.K. Search Terms by Category, April 2010
April's top 10 search terms by search volume from Hitwise.
The Small Business SEM Survival Guide
Search is a long-term investment, and it can be tough, especially for small businesses. But by being smart and playing your cards…
Leveraging Baidu to Reach the Chinese Audience
Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper look at…
Top 10 U.S. Search Terms by Category, April 2010
The top 10 search terms by search volume for April 2010. Data provided by Hitwise.
SES Toronto 2010: So Many Speakers, So Little Time
It’s hard to believe, but SES Toronto 2010 gets underway in a month. And looking over the conference agenda, I’m having a…
Managing Your Inventory Isn’t Just for Overnight Stock Boys
Make sure your customers (and search engines) can find what they're looking for, whether or not you're still selling certain items. This…
UK Election 2010: Exit Poll Predicts Hung Parliament
The Guardian.co.uk is providing live coverage of the latest exit polls and election results from across the UK with Andrew Sparrow. The…
Google ‘Spring Clean’ Search Results Pages
In case you haven’t noticed yet, the look and feel of Google search results have changed. A post in the Official Google…
Search Doesn’t Only Happen on Search Engines
Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context…
Google Killer? Enough Already!
All of the prospective "Google killers" have had something to offer, but none of them are near replacing Google. Here's why.
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