Industry.
Small Business and Search: Where’s the Return?
Keywords can make or break any search marketing campaign. Here are some important questions you need to answer about your niche before diving in.
The Future of (Offline) Shopping Search Engines
Search engines are more than just machines that index the web. They index the world, which will make the job of a…
Will the Bing & Yahoo Search Alliance Succeed?
What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications…
Impact of Legal U.S. Online Gambling on Search and the Web
The search industry may profit from increased PPC advertising cash. However, forum and blog comment spam will no doubt increase and endless…
Karen Wickre To Share Secrets about Blogging @ Google
Karen Wickre, Senior Manager of Corporate Communications at Google will share secrets about Blogging @ Google today, July 29, 2010, at 1:00pm…
Elixir Interactive Online Reputation Management Case Study
Elixir Interactive has shared a very unusual online reputation management study. What is unusual is that the interactive marketing agency, which provides…
Playing Brand DE-FENSE With Search Reputation Management
Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs.
Bada Bing, Bada Hoo at SES San Francisco
Microsoft’s Greg Nelson and Yahoo’s Mark Morrissey recently gave interviews to Kara Swisher of AllThingsD. Nelson and Morrissey are in charge of…
Back to SEM Basics
Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course.
Three’s Company, 30’s a Crowd at SES San Francisco and Connected Marketing Week
If you scour the rates and registration details for SES San Francisco, you’ll find something that I haven’t seen before. There’s group…
Real-time Bidding: The SEM Perspective
Get ready people. Real-time bidding works a great deal better than old school display.
Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill?
I’ve written a couple of social media case studies over the past year, but I was tipped off to a new one…
10 Missed Opportunities in Search Engine Marketing in Japan
Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one…
Hitwise UK Reports The Times Traffic Loss from Paywall is “Less That Expected”
Okay, so maybe Rupert Murdoch will get the last laugh. According to the headline of today’s post by Robin Goad, the Research…
Paid Search Keyword Building the Smart Way!
This six-step process for building a keyword list will help you craft effective ad groups and landing pages for PPC success.
How Search is Making us Smarter
Online search has clearly evolved to become the de facto answer delivery system for our questions. How search opens learning opportunities to…
“Blogging, the Google Way” with Google’s Karen Wickre
Karen Wickre, Google’s senior manager of corporation communications, will be one of the speakers at the ClickZ BlogworkZ forum on August 16…
Google News Changes to Reflect Your Feedback
Chris Beckmann, the Product Manager for Google News, posted “Google News changes reflect your feedback” on the Google News Blog. And it…
Brand Reputation Management & Messaging: Lessons From LeBron James
Any online marketplace has its fair share of all-stars and also-rans that seem to thrive or falter based on their understanding of…
International Link Building — the Best of the Whole World
Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites.
Cross Training Workouts for Connected Marketing Week
On Monday, I recommended that you wear your cross training shoes to Connected Marketing Week, which will be held from August 16…
31 Top Cultural Factors to Consider for International Search
These significant elements will help you evaluate your international search marketing planning and research.
Wear Your Cross Training Shoes to Connected Marketing Week
Here’s a helpful tip: Wear your cross training shoes when you head to Connected Marketing Week, which is being held at The…
How to Make Social Media Work for Your SMB
The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your…
Top 10 U.S. Search Terms by Category, May 2010
The top 10 search terms by search volume for May 2010. Data provided by Hitwise.
Page 105 of 521