Industry.
What If We Held a Rally to Protest the Google News Redesign and Nobody Came?
Okay, so I was a little grumpy when I posted Google News Redesign Offers “News for You” last Thursday morning. But I hadn’t had my second cup of…
Google News Redesign Offers “News for You”
This morning when I checked out Google News it didn’t look the way it did yesterday morning. That’s because the Google News…
Multilingual SEO Essentials: Research Your Keywords
A three-pronged approach international search marketers should use when working out your keywords for foreign markets.
Practical Lessons from the B2B Search Elite
B2B thought leaders offer advice on technology, search marketing, PR, landing page optimization, and the SEO/social media cycle.
Presentation Tools: An SEO’s New Best Friend?
To become a successful in-house SEO, these presentation skills are vital to getting buy-in for your ideas within your organization.
Yahoo Management Shuffle Confirming Shift Away From Search And Into Content?
Yahoo is seeing quite some movement in its top management. Brad Smith, Intuit President and CEO, as well as Patti Hart, CEO…
Privacy Shmivacy
Here's how to help clients who are concerned about the privacy debate, where it's all heading, and how they should prepare for…
Google to Murdoch: Go Ahead, Make My Day
In November 2009, I posted, ” Murdoch to Google: Drop Dead.” It analyzed News Corp. Chief Executive Rupert Murdoch’s threat to block…
Bridging the Gap Between Search and Display
These pivotal points about how display differs from search should influence your approach in an integrated performance marketing offering.
The Future of B2B Search Marketing
The first B2B Search Strategy Summit was held yesterday in San Francisco. It featured a morning keynote by Gord Hotchkiss of Enquiro…
Dialects, Diversity and Keyword Research
Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords.
How to Speak Geek at SES Toronto 2010
One of the hottest sessions at SES Toronto 2010 was “Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business…
Search Engine Watch Labs Are New to SES San Francisco for Connected Marketing Week
One of the many new sessions at SES San Francisco, which will be part of Connected Marketing Week August 16-20, is a…
Co-Creation & Search: It’s All About the Customer
How listening to the crowd can enhance your online branding strategy.
Gulf Oil Spill Tracker Called ‘Biggest Online Video of the Year’
At the OMMA Video event this week, MediaPost columnist Steve Smith called the Gulf Oil Spill Tracker created by PBS NewsHour the…
10 Things You Need to Know to Get Started on Twitter
Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use…
Should Google be Regulated?
Google's "Mayday update" sparked calls for algorithm transparency. Here's why that's a bad idea.
Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges
Two years ago, I wrote “Online Reputation Management Requires Cabinet War Rooms.” In the post, I asked, “Is your company prepared for…
Maile Ohye Keynote and Other Top Stories from SES Toronto 2010
The top story of Day 2 of SES Toronto 2010 was the keynote conversation by Mike Grehan, Global VP Content for SES,…
What Can Social Media do for Your Small Business?
Social media can work as a marketing tool, if used wisely, and you can make sales directly from it. But it can…
Peter Morville Keynote and Other Top Stories from SES Toronto 2010
The top story from SES Toronto 2010 was the “kick-ass keynote” by Peter Morville, the President of Semantic Studios and author of…
New Product Launch by Acquisio at SES Toronto 2010
There will be a new product launch by Acquisio this morning at SES Toronto 2010. The PPC management software provider is expected…
Canadians Asked Politely to Put Their Town on the Map with Bing Photo Contest
How do you get Canadians from Victoria to Petawawa to put their town on the map? You ask them politely to submit…
Going to SES Toronto 2010 to See New Products
I’ll be flying into Canada on Wednesday to attend SES Toronto 2010. Yes, yes, I’ll be going to conference sessions to keep…
How to Measure Success in an SEO Campaign
Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture…
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