Content.
Blogging for SEO: five quick tips for beginners
Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content…
Why companies create content – part two: to gauge public opinion
Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can…
How LEGO’s #Kronkiwongi campaign drove customer engagement
Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete,…
Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should…
25 useful metrics for content marketing success
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking…
Content marketing: understanding its role, value and ROI
Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing.
How to plan and create evergreen content
Last week I looked at the potential of evergreen content for SEO purposes. This time I'll look at how to plan and…
Does native advertising really work?
I’ll lay out my stall straight away, I don’t particularly like native advertising. However, I’m seeing this as an exercise in trying…
What do you need to know about ‘responsive content marketing’?
Content itself will soon be responsive . Text will actually change depending upon the device. Content will adjust automatically just as a…
Why companies create content – Part one: to create and change perception
There's a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in…