Content.
The power of evergreen content for SEO
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how…
Intelligent content creation in 2016: engagement and experiences
There has been a shift away from creating content for contents’ sake and a much greater emphasis on the value of creating…
SEW’s 10 most popular articles of 2015
Yesterday we brought you the 10 most popular articles by Search Engine Watch's guest writers, now it's time to list those produced…
26 content amplification triggers to help increase engagement
There’s so much content out there these days that it can be difficult to cut through the noise. You really need to…
Google releases 160 pages of search quality guidelines
In 2013, Google publicly shared its advice to those who perform content checks, which helped to shine a light on what it…
Three steps to promoting linkable assets for shares, links and relationships
Securing links doesn’t happen by creating linkable assets, it happens by promoting linkable assets to relevant, engaged site owners.
How to set up a content marketing radar station in Slack
I’m going to show you a technique that may help cure your content discovery headaches.
How successful were publishers jumping on the James Bond publicity bandwagon?
Publishers used James Bond’s latest adventure Spectre for their own content marketing efforts. Here's how they performed.
How retailers can use how-to guides for content marketing
We look at how retailers can use useful advisory content to drive sales, brand awareness and search traffic.
How to persuade customers they can trust your content
Unlike a quick sale, trust takes time, effort and diligence to earn. There are several ways in which a business can gain…