Content.
Content repurposing is your hidden online marketing gem
Every marketer and small business owner knows how much time and effort goes into a piece of content.
Top B2B content marketing metrics for 2017
A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs.
5 #GivingTuesday Campaigns That Won (and 3 That Lost)
We’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet…
Seven fascinating stats on ecommerce and cart abandonment
Key issues include making customers register before they checkout, concerns about security, and confusing checkout design.
4 ways to get ahead of the marketing personalization curve
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Has the marketing cloud lived up to the hype?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed…
Heavy discounts and post-Black Friday lull create challenges for retailers
According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015.
Why brands should care about brand safety in mobile advertising
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad…
Influencer marketing: where we’re headed in 2017
In 2017, we’ll see influencer marketing grow up to become a more meaningful and practical marketing tactic.
Three ways that AI is enhancing the ecommerce customer experience
Here are three ways that we are already seeing artificial intelligence in action across various sectors, which when applied to ecommerce, have…