Analytics.
How to optimize your local business for voice search
Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines.
An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its…
The comprehensive guide to voice search keyword research
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet…
How voice queries are showing up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to…
Facebook’s ‘Clear History’ could be a boon for organic search marketing
In response to the Cambridge Analytica controversy involving data privacy and security, Facebook announced at its F8 event this month that users…
The top 10 tools for getting an insight into your website analytics
By tracking your site’s most important metrics, you can get a valuable look at how well your SEO strategy is working; what…
Five ways to use predictive analytics
Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data.…
Is Google Analytics compliant with GDPR?
The European GDPR rule is set to come on May 25. This article explores the steps Google Analytics is taking to become…
How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator…