Analytics.
How to Use Google Analytics Campaign Reports
Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details –…
Google+ Pages Dashboards Now Link to Google Analytics
If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear…
Understanding Search Analytics: Making Better, Data-Driven Decisions
At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking…
How to Make the Most of Google Analytics Acquisition Reports
Understanding how users reach your website is fundamental to planning your marketing activity and increasing relevant traffic to your website. The place…
Understanding Seasonality in Search
A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing…
The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions.…
2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields
You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in…
How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]
Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement…
Adobe Marketing Cloud Integrates Campaign and Experience Manager
Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager…
Will 2014 Finally Be the Year of the Web Analyst?
Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace…
Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data
Is Bing about to take away more organic keyword data? It sure looks that way, as https://www.bing.com is now active. Bing says…
Interactive U.S. Map Shows Google, Windows, Mac Usage by State
Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows…
Using the DMAIC Process for SEO Projects
DMAIC stands for define, measure, analyze, improve and control. Whether you're a large multi-location organization or a freelance SEO looking for answers…
Google Webmaster Tools Now Provides More Specific Search Query Data
Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also,…
10 Quick Time-Saving Excel Shortcuts & Mouse Tricks for Marketers
Excel is amazing. Many easy-to-use tricks are built-in just waiting to be utilized to make your data easier to manage. These shortcuts…
2013 Web Analytics Year in Review
Google Analytics changes included several improvements to the user interface, the introduction of several real-time reports, new APIs and a plethora of…
16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16…
Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now
Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get…
The Pros and Cons of Big Data Democratization
Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to…
Acronym Launches ‘Keyword Provided’ Algorithm to Recover ‘(Not Provided)’ Keywords
Search marketing and tech company, Acronym, announced a new way to combat the lack of keyword data resulting from Google's secure search…
5 Steps to Building a Results-Driven Multi-Channel Plan for 2014
Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to…
11 Must-Measure KPIs for Content Marketing Success
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus…
Actionable Insights You Can Find in Google Analytics Multi-Channel Reports
In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and…
What ‘Quick Win’ Metric Can You Identify & Measure For Your Prospects?
While you know meaningful change takes a long time, and requires patience, commitment, and effort, your search prospects are secretly longing for…
Social Media ROI: 11 FREE Tools for Measuring Social Media Success
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done…
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