Analytics.
Google Analytics: Misunderstandings that hold marketers back
As Google continues to improve its analytics offerings, marketers need to understand the data in front of them. Unfortunately, there are a…
How to ensure you ask the right questions of your data
Posing the wrong questions of your data wastes precious time, and with only so many hours in the day to use your…
A world without “(not provided)”: How unlocking organic keyword data leads to a better web
For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data…
Targeting generational buzzwords like “Millennials” means targeting no-one
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d…
A guide to setting up Google Analytics for your WordPress site
If you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS, it is…
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing…
How do the recent updates to Google Data Studio benefit marketers?
In a slew of recent posts on their Analytics blog, Google has announced a number of important updates for its Data Studio…
Seven tools to help you run multichannel digital marketing campaigns
Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of…
Does dwell time really matter for SEO?
What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last…
4 ways to get ahead of the marketing personalization curve
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?