Analytics.
Has the marketing cloud lived up to the hype?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed…
Heavy discounts and post-Black Friday lull create challenges for retailers
According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015.
What exactly is a marketing cloud, and do you need one?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the…
How to predict ROI for SEO fixes
Understand how predict what ROI will be achieved as a result of implementing an SEO fix.
6 SEO Experiments That Will Blow Your Mind
All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO…
The problem with Facebook’s miscalculated metrics
As the most popular social platform the expectations are high and Facebook's ambitious plans that keep growing year by year bring out…
6 tools for a better, smarter social media influencer campaign
These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.
Inclusive marketing: the need to remove binary data
Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers.
Interview: Can you forecast SEO? Sastry Rachakonda says you can
In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have…
‘Creepy data’: how to avoid spooking your customers
For marketers, there's something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It's the dreaded "creepy data"…