Analytics.
Bing’s Search Engine Share on the Rise, Has a Long Way to Go
Hitwise has released their search engine share data for the month of June 2009. This is significant because it’s the first month…
Meaning-Making in Landing Page Optimization
We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the…
High Shipping Costs Top List of Reasons for Shopping Cart Abandonment
PayPal has released new survey data showing why online consumers leave their shopping carts behind. Survey participants were asked to tell which…
CSI, Simpsons Ad Rates Now Higher for Online than TV
For the first time in history, some television programming is demanding higher ad rates online than it is for tv. Popular shows…
Microsoft, Publicis Form Ad Partnership; Is Sale of Razorfish Involved?
Microsoft and advertising agency Publicis have formed a advertising alliance, according to ClickZ. The partnership involves online advertising as well as a…
Applying Probability to Landing Page Optimization
In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information…
Display Ads, Social Media Marketing Grow Despite Obstacles
When the economy started going south, many expected mediums such as paid search to be the winners – if there were any…
Calm Before the Bing Storm: May 2009 comScore Ranking Remain Steady
Not a whole lot changed from April to May 2009 in terms of core search share, but it will shock no one…
Live Search’s Last Month a Bummer But Bing Shows Promise According to Nielsen
May 2009 was the last full month of Microsoft’s Live Search and it certainly did not go out with a bang. It…
What Is the Desired Conversion Action?
Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you…