Analytics.
AdGooroo Adds Three New Features to Search Marketing Tool
AdGooroo announced today at SES San Jose that they’ve added three new features to their search marketing tool, SEM Insight. One of…
Lies, Damned Lies, and Statistics in Landing Page Optimization
The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many…
BrightRoll Unveils Performance Pricing for Online Video Advertising
BrightRoll is launching Performance Pricing models for online video advertisements. They are: Cost Per Engagement (CPE): cost per each user-initiated video engagement…
Webtrends Acquires Multivariate Testing and Optimization Company, Widemile
Webtrends has acquired Widemile, adding their multivariate testing and optimization services to their offering. Widemile’s platform provides advanced visitor segmentation, real-time reporting,…
53% of Women Bloggers Willing to Share About Marketing to Women
A new survey by Ketchum shows that 53% of attendees to the popular BlogHer conference are willing to share information or feedback…
Your Baby Is Ugly
After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before…
Search Spend Projected to Grow Despite Fears
The latest projections are showing that ad spend on search will continue to increase in the coming years. But those projections come…
Microsoft Steals Tiny Share from Yahoo! in comScore’s June 2009 Rankings
comScore has released their June 2009 rankings and the search market share landscape looks the same as it has for a long…
Branding, Online Reviews, and Word-of-Mouth Most Trusted Forms of Advertising, According to Nielsen
Nielsen is releasing data showing that recommendations from friends and family top the list of most trusted forms of advertising, with online…
Eye Tracking Study Shows Sponsored Ads Attract Social Media Searchers
A new eye tracking study from Oneupweb shows that search is a core element of social media sites. They did studies on…