The latest projections are showing that ad spend on search will continue to increase in the coming years. But those projections come with data showing marketers are not so confident in the performance of search.
First up, the projections. Search tops the list of interactive marketing categories for projected ad spend and will continue to do so for the foreseeable future. The following numbers are from Forrester.
The next set of projections are from [x+1]. It shows that the majority of marketers plan to maintain or increase SEM spending this year.
But, as mentioned above, marketers aren’t feeling great about search. The lack of confidence data also comes from [x+1]. Survey participants were asked to rate their expectation of search ad performance on a scale of 1-7, with 7 being the best.
Ouch.
How are you feeling about search ad performance? Share your projections by leaving a comment.