Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Compete Reports December Search Market Share

According to Compete’s December Search Market Share report, only Google and Ask improved over December 2005, and Ask just barely did so.…

By Kevin Newcomb · 16 Jan 2007

Analytics

comScore Reports December Search Market Share

In addition to Compete’s report, we have comScore’s December qSearch analysis of U.S. search market share. Google grew its lead slightly to…

By Kevin Newcomb · 16 Jan 2007

Analytics

Starcom IP Introduces Share-of-Influence Tool for Search & Display Ads

Even though study after study proves that “assists” are invaluable in driving the final click in a search campaign, or that users…

By Kevin Newcomb · 08 Jan 2007

Analytics

PayPerPost/Performancing Deal Called Off

The intended acquisition of Performancing’s metrics solution, announced last week, has been called off. Both PayPerPost and Performancing express regret over the…

By Kevin Newcomb · 05 Jan 2007

Analytics

Page Views — Losing Its Front-Runner Status

When discussing site traffic, you always hear about Unique Visitors or Page Views. Although actual numbers are endlessly debated, these metrics are…

By rumo · 27 Dec 2006

Analytics

Internet users searching for a home has doubled

According to the Pew Internet & American Life Project, the number of Americans who have looked online for information about a place…

By Greg Jarboe · 14 Dec 2006

Analytics

Blogger declares page view stats are dead

Steve Rubel, a senior VP in Edelman’s Me2Revolution practice as well as the author of the popular Micro Persuasion blog, also writes…

By Greg Jarboe · 13 Dec 2006

Analytics

November Search Trend Data Released by Compete.com

Compete.com, a new search popularity tool bar and measurement service, similar to Alexa, released their data for November 2006, indicating a bounce…

By Elisabeth Osmeloski · 10 Dec 2006

Analytics

Avenue A | Razorfish Releases “Actionable Analytics” Report

Avenue A | Razorfish released a new report today which addresses the connection between Analytics and future Search Marketing success. Yes I…

By Chris Boggs · 05 Dec 2006

Analytics

Alexa Ain’t So Bad, Says Site Search Comparison

Alexa has come under plenty of fire recently as not being accurate (old hands have known better for years), as more and…

By Danny Sullivan · 29 Nov 2006