Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Search Popularity Stats, Sliced & Diced

Catch up time on search engine popularity stats. comScore and NetRatings put out October 2006 figures this week, plus Hitwise released those…

By Danny Sullivan · 22 Nov 2006

Analytics

Google, Microsoft And The ‘3-D Web’

When Microsoft launched its Live Local/Virtual Earth 3-D platform earlier this week, the memorable quote from Virtual Earth GM Stephen Lawler was,…

By Greg Sterling · 09 Nov 2006

Analytics

SnapShot: A Better Version Of Alexa

Compete, Inc. is a B2B firm that conducts consumer-oriented research for large clients. Now the company has released SnapShot, a free tool…

By Greg Sterling · 31 Oct 2006

Analytics

Why Don’t External Site Popularity Estimates Add Up?

A twofer today on whether you can trust the web metrics that are reported out there, one an article from BusinessWeek while…

By Danny Sullivan · 18 Oct 2006

Analytics

Consumer Satisfaction Doesn’t Equal Market Share

Earlier this week J.D. Power and Associates released the findings of its “2006 Residential Online Service Customer Satisfaction Study.” The study, based…

By Greg Sterling · 13 Oct 2006

Analytics

New Tool Measures Your Blog Juice

Text Link Ads has released a new fun tool named Blog Juice Calculator. You basically enter in your site/blog URL, and it…

By Barry Schwartz · 12 Oct 2006

Analytics

MySpace: Not Just For The Under 30 Crowd

As a kind of twist on that old 60’s mantra, social networking’s slogan might have been: not for anyone over 30 —…

By Greg Sterling · 06 Oct 2006

Analytics

Hitwise: ‘Social Local Search’ Growing Fast

Hitwise’s LeeAnn Prescott, who presented at SES Local, has posted some of the data she showed at the conference. In this particular…

By Greg Sterling · 06 Oct 2006

Analytics

Search Competition; Why Can’t Others Catch Up To Google?

BusinessWeek.com has a good article on search competition, explaining how Google’s continued growth amongst all the competition is practically unaffected. In short,…

By Barry Schwartz · 05 Oct 2006

Analytics

Organic & Paid Search Conversion Metrics Similar

ClickZ reports on a WebSideStory study that shows that organic search traffic realized a conversion rate of 3.13 percent while paid search…

By Barry Schwartz · 25 Sep 2006