Analytics.
Dennis Mortensen in Podcast: Click Fraud is between 2% and 4%
Dennis Mortensen has been active in the world of analytics for more than 10 years. Currently, he is COO of IndexTools, a…
February Share of Search Numbers Are In
February share-of-searches numbers are in from comScore and Nielsen//NetRatings, with Google widening its lead over Yahoo once again, though the two had…
Page Rank Obsession
We all want to measure the progress of our site(s) in as many ways as we can. This is why people obsess…
It’s More Than Visits Alone
We have waited patiently for the web analytics companies to develop some consumption metric beyond page views. It’s worth thinking about yesterday’s…
IAB Issues Guidelines for Lead Quality
The Interactive Advertising Bureau’s Lead Generation Committee has published a practical set of guidelines to assist advertisers in measuring lead quality, “The…
Can “Visits” Replace the Pageview?
In an attempt to provide advertisers with a new way to measure site traffic, comScore has added a new metric to its…
Brian Induni Interview about the Web Analytics Association
Brian Induni is the Executive Director of the Web Analytics Association, and we recently spoke about the formation, role, and future of…
Beware of Averages
Are the visitors you drive from search made up of low-income, under-educated 30-somethings, or high-net-worth, highly educated retirees and their grandchildren? You’ll…
Former WebSideStory CMO Joins Unica
Rand Schulman, the former CMO of Web analytics provider WebSideStory, has joined Unica as GM of its Internet Marketing Solutions Group. Schulman…
Googler Criticizes Alexa Data
Peter Norvig, director of research at Google, has published some stats showing what many online marketers have been saying for years —…