Analytics.
The Role of Trust in E-Commerce Sales
Eric Enge reviews research from ScanAlert showing that e-commerce sites can profit by ensuring their sites are safe and secure.
Old But Not Forgotten?
With all the focus on Gen Y and even the millennials, seniors aged 65+ seem almost completely forgotten when it comes to…
10 Cool Things to Do with IndexTools
Over the course of his Web Analytics Shootout, Eric Enge found IndexTools Web Analytics to be a powerful tool available at a…
ZoomInfo People Finder and Company Intelligence Tool
Did you ever need to find a long lost buddy? Or maybe you're in need of business intelligence but the company is…
Priming Your Quality Score to Boost Campaign Results
The new paid search Quality Scores don't have to be frightening. In fact, you can use them to your advantage to provide…
John Marshall Leaving Clicktracks
John Marshall, founder and CEO of Clicktracks is leaving the company. I learned this today from the Occam’s Razor blog written by…
Younger Folks Like Ads More
Surprise, surprise. As an advertiser, you probably believe that Gen X/Yers are too savvy to be swayed by the singing Alka Seltzer…
What Are They Selling?
Let’s take a quick look at the largest online retailers. In a “normal” ad environment, their fortunes would impact ad rates and…
Making the Case for Portfolio Based Bid Management Tools
Eric Enge has long been a fan of bid management solutions. Using Travelzoo as his example, he shows you why he prefers…
Mapping The Minds of Visitors Helps Categorizing, Keyword Development
Bill Slawski, of SEO By The Sea, wrote an interesting article about mapping visitor intent to help develop effective categories and keywords…