Analytics.
Search’s Place in the Marketing Mix
Are you giving search its due credit when you look at results of other marketing campaigns? Are you taking those campaigns into…
A Look at Latency In Search Engine Ranking
Columnist Eric Enge presents a case study of a niche content site that reveals differences in latency involved in each search engine's…
Strategic Analytics Consulting from Eric T. Peterson
Eric T. Peterson recently left Visual Sciences to focus his attention on strategic consulting through his company Web Analytics Demystified. I spoke…
Digging Deeper Into the Latest Release of Google Analytics
Analytics & ROI columnist Eric Enge explores the subtle differences in the latest version of Google's metrics tool.
Winds of Change: Technical SEO Raises Results
A case study on how implementing SEO elements on a luxury hotel site brought real results in both traffic and revenues.
WebSideStory Rebrands itself as Visual Sciences
We covered the announcement by WebSideStory that they are rebranding themselves as Visual Sciences earlier. The message from the company is that…
WebSideStory Rebrands as Visual Sciences
WebSideStory has consolidated its product lines and rebranded as Visual Sciences, the company it merged with in February 2006. The Visual Sciences…
Maximizing Existing Site Traffic to Improve User Retention
Eric Enge reviews the improved SEO performance and user experience created by some relatively simple upgrades in technology.
Web Analytics Shootout Data Released
Stone Temple Consulting (STC) has released the first findings from its 2007 Web Analytics Shootout: a competitive comparison of 7 Web analytics…
How Well Can You Guess the Right Keywords?
Eric Enge reveals suprising results from the ultimate keyword challenge put on by the Wordtracker keyword research service.