Analytics.
9 Ways to Make Money on Analytics
Nine may be the magic number, as Eric Enge gives a sampling of effective analytics tools and ideas to make the most…
Unica’s Steve O’Brien on Cross Channel Integration
Steve O’Brien is Unica’s VP of Internet Solutions Marketing, and I had a chance to talk to him about cross channel integration.…
Using Google Analytics to Manage Content Groups
Practical tips for employing analytics to compare and contrast performance of product content groups.
Yahoo Analytics Getting Attention
Though they have owned Keylime – an early analytics and bid management company – since buying Overture, Yahoo has not really pushed…
A Hot Topic: Getting Burned by Flash and Session IDs
Eric Enge explores some 'red hot' issues: Web sites built in flash, session IDs, and why rankings and tracking that suffer as…
Clicktracks Releases Click Fraud Detection for Smaller Businesses
Clicktracks Web Analytics announced on April 4, 2007 that they will launch a new product for SMBs which will be known as…
When Clicks Don’t Get Credit for the Sale
Analytics & ROI expert Eric Enge explains the common problems associated with tracking pay per click campaigns through to the final conversion…
Compete Develops Attention-Based Metrics
With the interactive Web, the value of the page view as a metric is debatable since the user can in fact change…
Data Analysis Must Look Across Channels
Paid search does not exist in a vacuum, and it should not be looked at that way when it comes to data…
Data Mining: The Heart of Analysis, Part 2
It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well.