Analytics.
4 SEO Tips for Higher Search Rankings
Search engine optimization is tough, and the rules for ranking vary from site to site. Authority, domain age, penalty factors, and freshness…
Google Dominates Mobile Search Market Share in Q1 2008
Continuing its dominance in search, Google saw 61% of mobile searches in the first quarter of 2008, according to data released by…
Kayak.com Launches Display Ad Platform
Travel search site Kayak.com has announced the launch of a targeted display advertising platform. The platform was developed by SideStep.com, which Kayak…
Uncovering Site Problems for Landing Page Optimization, Part 1
How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter…
Social Networking the UK Continues to Rise
Social networking is a hot topic this year and the numbers continue to rise in the UK, according to new data released…
Online Ad Spend Intact Despite Weakening Economy
Though the economy has been a source of financial pain in some industries, the first quarter of 2008 saw online advertising remaining…
Measuring the Impact of Multichannel Marketing
In many cases, search is the first step in the customer buying process, when they're in research mode. But, at other times,…
comScore Acquires M:Metrics
comScore has acquired mobile measurement company M:Metrics. The acquisition will include three measurement products: MobiLens is a syndicated monthly online survey that…
Testing Landing Pages with the Taguchi Method? Think Again!
In statistical circles, it's a known fact that the Taguchi method is a bad fit for landing page testing. So why do…
Google Sees Search Share Growth in April, Others Decline
Google was the only one of the “big” search engines to experience month-over-month growth in April 2008, according to U.S. search engine…