Continuing its dominance in search, Google saw 61% of mobile searches in the first quarter of 2008, according to data released by Nielsen Mobile. Yahoo came in second at 18%, while MSN lagged behind at third with 5%.
65% of Google searchers were male while 63% of Yahoo searchers were male.
When it comes to what mobile searchers are looking for, Google and Yahoo users are alike:
Google searches:
Information 33%
Local listings 29%
Websites/navigation 27%
Yahoo searches:
Information 33%
Local listings 24%
Websites/navigation 26%
But finding satisfactory results is still a bit of a challenge when it comes to mobile search. Only 44% of Google searchers and 40% of Yahoo searchers rated their experience in the 8-10 range on a scale of 10.
Last week, Google announced that it updated its mobile search offering to make it faster for searchers on the go.