Analytics.
Spending on Mobile Search Ads to Reach $2bn by 2013
Juniper Research has released data about search ad spending in the mobile market. Here’s what you need to know. 2008 mobile search…
The Challenge of Mobile Web Analytics
One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a…
YouTube Tops UK Social Media Sites for April 2008
Nielsen Online has released April 2008 social media rankings for the U.K. YouTube topped the list for the seventh straight month in…
Nielsen Online Releases April 2008 U.S. Search Rankings
Nielsen Online has announced its April 2008 search share data for the U.S. Let’s dive right into the numbers: Google – 62%…
Internet Advertising Reaches Record High in 2007
Internet advertising revenues reached an all-time high in 2007, totaling $21.7 billion, which is 26% higher than 2006. The data comes from…
Google Leads UK Q1 2008 Search Engine Spending
Google leads in UK search engine spending for the first quarter of 2008, according to data released by Efficient Frontier. The search…
Taguchi Sucks for Landing Page Testing
I recently spoke on the multivariate testing panel at eMetrics in San Francisco. You would think that I dropped a hand grenade…
Wikipedia Traffic Grows 8,000% in 5 Years Due to Search Referrals
Nielsen Online has released data showing that Wikipedia’s 8,000% growth in the past 5 years is attributed to search. Really? Is that…
eMarketer Lowers Social Network Advertising Projections
eMarketer is lowering projections for social network advertising from $1.6 billion to $1.4 billion for 2008. Two reasons are attributed to the…
ComScore Places Google Sites Ahead of Yahoo Sites for First Time
While Google has dominated the search market, it’s Yahoo that’s been the leader as a destination site (think email, photos, etc.), according…