Analytics.
Student Searches: The Top 15 Searches for the K-12 Set
What are your kids searching for during the school day? netTrekker d.i. has released data about the Top 15 In-School searches for…
Paid Search Click Data: Syndicated Versus Pure Search Referrals
Efficient Frontier has released data showing where those paid search click referrals are coming from. Here’s the raw data: Yahoo: 45% from…
A Seat at the Table for Web Analytics
I just got back from speaking on a multivariate testing panel at eMetrics in San Francisco. A conversation I had with Marshall…
Spot Runner Raises $51 Million in Funding
Internet-based ad agency Spot Runner has secured a combined $51 million in funding from Daily Mail and General Trust (DMGT), Grupo Televisa,…
Google Sees 79% European Market Share in March 2008
So many Europeans use Google for search, you have to wonder if they know that other search engines exist. A whopping 79%…
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets – Part 2
Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your…
Marchex’s Local Advertising Branches Out into Mobile Market
Marchex today announced the expansion of its local advertising services into the mobile market. The new offering will include call-based advertising, which…
What Are You Converting?
Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many…
Online Promotions: The Sleeping Beauty of Online Advertising
Much has been written, theorized, and analyzed about search and online display advertising. But companies are increasingly turning to the Cinderella of…
Study: Search Plays Key Role in Brand Loyalty, Customer Care Research
A new study about social media customer care had some interesting finds about how search factors into brand loyalty. While 59.1% of…