Analytics.
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets
In lead generation campaigns, you need the right mix of quality and quantity. Chances are you're leaving leads on the table in…
Is There Room for Another Free Analytics Tool?
Yahoo's recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of…
Nielsen Releases March 2008 U.S. Search Data
We’ve already seen the numbers from Hitwise, Compete, and comScore. Now it’s Nielsen’s turn to serve up its March 2008 data for…
Coremetrics Announces Advanced Attribution Management
Yesterday Kevin Heisler and I spoke with Chad Baldwin, a product manager at Coremetrics. We learned about the announcement being made by…
Online Advertising Shifting from Branding to Direct Response
Advertisers are increasingly turning to ad networks with their online advertising dollars, according to the New York Times. Ad networks sell display…
Search Gains on Social Media in Share of Online Video Referrals
Hitwise is reporting data showing that search and social media are virtually equal when it comes to the share of referrals to…
Google Website Optimizer Tool is Out of Beta!
Bye-bye beta! Google announced today that its Google Website Optimizer (GWO) landing page testing tool is finally out of beta. GWO is…
Landing Page Neglect: Are You Losing Money?
In almost every other area of marketing, performance is scrutinized under a microscope as we drill down on mind-numbingly detailed reports. So…
IndexTools is Made Free by Yahoo
Recently I helped break the news that Yahoo acquired IndexTools. IndexTools has long been one of the industry’s best kept secrets. It’s…
comScore launches Video Metrix in Canada, France, Germany and UK
comScore today announced the availability of comScore Video Metrix in four new markets: Canada, France, Germany and the UK. comScore Video Metrix,…