Analytics.
Google Will Not Kill the Agency Star, Says Publicis CEO
While the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete.…
IndexTools acquired by Yahoo!
Yahoo has acquired IndexTools, a leading web analytics company. For another take on this, check out Eric Peterson’s post on the topic.…
How to Measure Customer Satisfaction with Web Analytics
In a world where more Web transactions require multiple site visits, a measurement of satisfaction can tell you the likelihood of a…
The Offline Benefits of Online Advertising
The offline effects of online advertising has been a curious issue in the search engine marketing industry over the years. But according…
HackerSafe & The Power of Trust
I am often asked by people what sorts of items I would recommend testing on a landing page. There are no universal…
Conversion Rates & The Value Of Outsourcing SEM/SEO
I recently got my hands on Marketing Sherpa’s newly released Landing Page Handbook. This detailed guide is packed full of industry information…
Yahoo and the Future of Search
Because of spam, search engines had to stop trusting Webmasters to tell them about their site. Now, Yahoo is looking at new…
SEW Experts: Does A Close By Any Other Name Sell As Sweet?
Not all conversions are created equal. Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related measurements can…
An Insatiable Desire for Web Analytics?
At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. Two sessions I sat in…
Google Analytics’ Cross-Channel Measurement
By comparing site analytics data with its Audio Ads campaign data, Google has greatly improved measurement of offline ads driving visitors online.