Analytics.
Your Baby’s Ugly – Why You Need Landing Page Optimization Now
All new parents think their drooling, wailing, wrinkled little midget is beautiful – and that’s as it should be. The same seems…
Cable Firms Collaborate to Compete with Google
Executives from the six major cable companies have been gathering at monthly meetings in an attempt to offer national advertisers innovative methods…
Google Analytics Adds Industry Benchmarking
Users who opt into the new program will be able to compare their site's performance against the rest of their industry or…
Compete Acquired by TNS
Today, London-based market research firm TNS announced its acquisition of web analytics and digital intelligence company, Compete Inc. The price tag comes…
Media Spend on Search, Verticals, Continues to Grow
Search made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only…
Kelsey Group Predicts Growth in Interactive, Directional Ads
Interactive advertising revenue in the U.S. will grow from $22.5 billion in 2007 to $62.4 billion by 2012, according to a new…
Landing Page Optimization for SEM: Design and Execute
Landing page optimization: design and execution. First, let's kill all the designers.
Landing Page Optimization Defined for SEM
Landing page optimization: the most powerful way to leverage SEM. Here's how.
Tracking and Analytics 101
In search marketing, everything's measurable. Start with Web site analytics 101
How to Engage Customers in Search Marketing
Search marketing doesn't operate in a vacuum. How agencies can clean up by engaging searchers online.