Analytics.
CrazyEgg: Free SEM/SEO Analytics Tool Blows My Mind
I’m constantly on the lookout for software tools and services that help us serve our clients better. Since I’ve been a closet…
The New Age of Search Marketing
Consumer control rules search engine marketing decisions. SEM and SEO experts who ignore this reality do so at their own peril.
There’s More to Keyword Strategy Than the Long Tail
Does your keyword strategy focus on the most competitive terms in your vertical? Or the Long Tail?
Say Goodbye To WebSideStory: Omniture Shareholders Approve Visual Sciences Purchase
Last week Omniture shareholders approved the acquisition of Visual Sciences and in essence started the burial process for WebSideStory. Remember WebsideStory bought…
RSS Feed Subscription Bonanza Was Fool’s Gold…Bummer!
Imagine the unbridled joy last night as RSS publishers went to bed absolutely giddy over massive boosts in RSS subscriptions to their…
CMS Watch says Google Analytics and Omniture are “over-hyped”
Earlier this week, CMS Watch said that Google Analytics and Omniture are “over-hyped.” This is a distant echo of the classic complaint…
Measure Blog Success without Spending a Fortune
Search Marketers reach for blog style content management systems more and more these days for marketing applications. Free open source blogging software…
Coolest 3D Search Engine Ever? Ergo Social Media Search
Sure, Google and Yahoo were in Vegas. The keynote takeaway: Bill Gates. Unlike Arnold Schwarzenegger in The Terminator, he likely won’t be…
What’s Your Link Building Marketing Mix? – Part 2
Google banned paid links; SEOs split in two camps. What's a CMO to do?
Is the AdWords Competitor-bidding Party Over?
1-800-Contacts is trying to force a legal ruling that could put a chill on the widespread practice of PPC advertisers bidding on…