SEO.
One longer article or two separate pages? Google offers advice
A user asked how to decide between expanding an article or creating a new supporting one. John Mueller answer: there's often no…
Google clarifies how AI Overview impressions get counted
John Mueller clarified on Reddit how Google Search Console counts impressions for AI Overviews, explaining they're tracked as a block rather than…
Google tests new title box when hovering over links in ai mode
Google is testing a new hover design for anchor text links in AI Mode, showing a different format than the website icon…
Google AI Mode tests follow-up questions in table format
A new table format in Google's AI mode will reduce more clicks to publishers
Best SEO blogs: 6 I recommend after 20 years in publishing
My picks for keeping up with search, sharpening your SEO skills and making better decisions for your website.
Google Business Profile adds new photo verification method
Google Business Profile now has a new way to submit a business photo as part of verification. Ben Fisher spotted this and…
How I used Fable 5.1 to spot likely automated queries in Google Search Console
Recently Google Search Console is showing some weird queries, which are highly unlikely to be something which a real human user is…
Google responds to user who lost ranking after disavowing backlinks
A user posted on Reddit describing a ranking drop after using Google’s Disavow Tool, asking for advice on recovery. Here’s what he…
August 2026 Spam Update impacted French SEOs
Google started rolling out August 2026 Spam Update on 18 August 2026 (12:30 PM ET) and the rollout was completed on 21…
Google Search Console social properties show strange search queries
Google Search Console recently introduced a new feature that allows property owners to see performance data for their social accounts. This property…