SEO.
3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real
Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish…
Lost on Google: Small Businesses Seek Answers After Penguin Update
A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look…
Internal Linking to Promote Keyword Clusters
A logical and well-coded site architecture that serves your visitors is critical. Here's how internal linking works, why clustering promotes the strength…
Future of SEO: Investment, Innovation & Integration
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms…
Practical Post-Penguin Marketing Ideas for Small Business
A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a…
Five Questions A Good Link Builder Should Be Able To Answer
The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be…
How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being…
5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden
SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to…
Bing Offers 5 Tips for Google Penguin & Panda Victims
Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during…
SEO, Why You Are Doing it Wrong
Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines.…