SEO.
Google & Link Schemes – Several Shades of Gray
What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works…
Life After Google Penguin – Going Beyond the Name
Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves…
How to Get Rid of Unwanted Backlinks
Hit by a Google penalty because low-quality sites are linking to yours? This process will help you conduct a backlink audit of…
Insights From the Recent Penguin & Panda Updates
An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those…
SEO & Search: 9 Tips for Managing an Ambiguous Brand
If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings…
Link Building on Partial Keyword Combinations
Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring…
Google Penguin & Unnatural Links: How to Protect Your Site Moving Forward
Are you a business owner hit by Google's Penguin update? Arm yourself with the tools necessary to understand what may have caused…
In-house SEO, SEO Agency, or Both? 17 Points to Consider
While efficient, SEO is also a complex online marketing channel for acquiring new customers. Is it better to have one or more…
Authority, Scoring, Freshness Signals Among Google’s April Algorithm Updates
While Google’s Penguin update, unnatural link warnings, two Panda refreshes, and a parking domain classifier issue made headlines in April, Google announced…
Google, Big Data & What it Means for SEO
Google is a big data company, so the future of the search industry will be informed by the field of big data.…